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Promo Insiders

Promo Insiders

If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.

Hosted By: C.J. Mittica

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From the Farms to Your Arms: Why Traceability Is Key for Sustainability

6/3/2022

From the Farms to Your Arms: Why Traceability Is Key for Sustainability

Vik Giri of Terra Thread, Lori Wyman of GOTS and Meg Buckley of Fairtrade America discuss the importance of supply chain transparency to help avoid falling into the trap of greenwashing.

#PromoSpace: Canada Faces New Challenges as Restrictions Lift

6/1/2022

#PromoSpace: Canada Faces New Challenges as Restrictions Lift

Two leaders in Canadian promo joined us on Twitter Spaces for a frank discussion on the state of promo, economic challenges and predictions for the months ahead.

The Surprising Benefits of Workplace Conflict

5/25/2022

The Surprising Benefits of Workplace Conflict

Author Bonnie Artman Fox explains how properly resolved conflict can solve problems and push projects forward.

Promo Europe Races Ahead in Sustainability Movement

5/20/2022

Promo Europe Races Ahead in Sustainability Movement

Europe-based promo firms are making a strong push toward greater sustainability in product materials and operations. What can North America learn? A sales leader at Netherlands-based supplier Clipper shares insights.

Sell Value Rather Than Price

5/18/2022

Sell Value Rather Than Price

Sales strategist and leadership expert Meridith Elliott Powell discusses the importance of reframing the sales conversation around value rather than dollar signs.

Proof of the Longevity of Promotional Products

5/4/2022

Proof of the Longevity of Promotional Products

Why do people keep promos for 10, 20, even 30 years? The ASI Media editors explain using their own beloved possessions.

Spotlight on Stran & Company

4/29/2022

Spotlight on Stran & Company

The Top 40 distributor’s profile in promo has been on the rise. CEO Andy Shape discusses becoming a publicly traded company, acquisitions, the future of the industry and more.

Neil Ringel Discusses PCNA’s Sustainability Initiative

4/21/2022

Neil Ringel Discusses PCNA’s Sustainability Initiative

The Top 40 supplier launched ProudPath this week, which it is hoping will be a comprehensive, turnkey platform that will help promo distributors communicate their environmental and social efforts with confidence.

First-Class Client Care With the Supplier CSR of the Year

4/13/2022

First-Class Client Care With the Supplier CSR of the Year

Kate Foley joined Top 40 firm S&S Activewear a little over a year and a half ago, but she’s already making a name for herself in the promo industry as an ace CSR.

A Conversation With the 2022 Distributor Salesperson of the Year

4/7/2022

A Conversation With the 2022 Distributor Salesperson of the Year

Peter McCutcheon is the highest-performing sales rep in Harper + Scott’s history, increasing his sales by more than 250% and hitting an impressive eight figures between 2020 and 2021.

Promo’s Big 2021 Rebound and Outlook for 2022

4/6/2022

Promo’s Big 2021 Rebound and Outlook for 2022

ASI’s research guru Nate Kucsma and news director Christopher Ruvo delve into the numbers and narratives behind promo’s remarkable return to growth in 2021.

Reinventing a Legacy Business

3/30/2022

Reinventing a Legacy Business

Steven Farag, co-owner of Campus Ink, talks about evolving and expanding the decorated apparel firm, and the details of a recent investment by billionaire Mark Cuban.

Springtime Sales Ideas and Sweet Treats

3/23/2022

Springtime Sales Ideas and Sweet Treats

ASI Media editors continue the treat-tasting tradition with springtime candy combined with sales ideas for the new season.

Hearts in Ukraine

3/17/2022

Hearts in Ukraine

Born and raised in Ukraine, ASI employees Alex Shilman and Nataliya Royzman deliver poignant insights into how the Russian invasion of their native country has impacted them as well as their families and friends.

Make Your Business a Best Place to Work

3/9/2022

Make Your Business a Best Place to Work

Executives from three companies on Counselor’s prestigious list share the strategies that make their firms great.

Practical Tips for Accelerating Your Promo Sales in 2022

3/2/2022

Practical Tips for Accelerating Your Promo Sales in 2022

Promo products veteran David Blaise, a longtime industry consultant and growth expert, shares can’t-miss insights into how distributors can supercharge sales.

Logo and Design Trends for 2022

2/25/2022

Logo and Design Trends for 2022

Carly Schulman, editorial intern and budding graphic designer, shares some of the biggest trends she’s seeing in logo design this year.

Leveraging Opportunities During COVID

2/16/2022

Leveraging Opportunities During COVID

Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand S’well.

First Look: ASI’s Ad Impressions Study

2/10/2022

First Look: ASI’s Ad Impressions Study

Find out more about which promo products are most influential, and how both distributors and suppliers can use this comprehensive report.

Strategies for Overcoming Omicron-Driven Worker Absences

2/2/2022

Strategies for Overcoming Omicron-Driven Worker Absences

Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high numbers during the latest COVID surge – and potentially the next one.

Contending With COVID Uncertainty

1/26/2022

Contending With COVID Uncertainty

Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.

The Importance of Diversity

1/19/2022

The Importance of Diversity

Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.

NFTs and the Promo Industry

1/11/2022

NFTs and the Promo Industry

Three promo pros unravel the mysteries of this new digital tech.

Insights Into SnugZ USA’s Acquisition of Sweda

1/7/2022

Insights Into SnugZ USA’s Acquisition of Sweda

Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.

Create Connections & Commerce With Promo Products

1/5/2022

Create Connections & Commerce With Promo Products

Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.