Greenwashing, Greenhushing & How To Avoid Both
ASI editors Theresa Hegel and Christopher Ruvo discuss the ins and outs of these important sustainability-related topics, and offer strategies for undertaking eco initiatives and responsibly marketing them.
Driven by everything from end-client demand to a desire to operate more ethically, sustainability initiatives have been proliferating in the promotional products industry.
But as they do, promo firms run into potential pitfalls in approaching how to publicly share about those efforts – namely greenwashing and greenhushing.
In this edition of Promo Insiders hosted by ASI Media News Director Christopher Ruvo, ASI’s resident sustainability expert – Executive Editor Theresa Hegel – shares the essentials industry firms need to know about greenwashing and greenhushing. She also provides a strategic and practical approach to engaging in genuine green initiatives and promoting them in a way that’s ethical and honest.