Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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11/20/2024
6 Markets To Target Now With Print
Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
11/15/2024
How Supplier Wayo Is Using AI To Alleviate Overseas Supply Chain Complications
Wayo co-founder Julia Xu discusses the supplier’s AI model, created based on data from thousands of overseas factories to simplify international product sourcing.
11/7/2024
Distributors’ Strong Q3 Puts Industry Annual Sales Record in Reach
ASI’s top research executive and executive news editor discuss the numbers and narratives behind the merch market’s third quarter, how Q4 is shaping up and what lies ahead in 2025.
10/31/2024
The Reality & Future of AI
Two experts discuss how AI can transform your business and the best practices to start using it right now.
10/24/2024
5 Big Takeaways From the ASI Power Summit
AI, consolidation and the election dominated the discussion at this year’s event, which brings together the leaders of the promo industry.
10/16/2024
Spooky Season Sales
ASI Media’s editors talk fall selling opportunities and taste-test unique snacks.
10/10/2024
Takeaways From ASI’s 2024 End-Buyer Research
As the series wraps up, ASI Senior Executive Director of Research Nate Kucsma outlines a few key trends from the study’s 25 market segments.
10/3/2024
Strategies for Successful Staff Succession Planning
Jeff Butler, CEO of TrinityFix, delivers actionable tips to help get this essential aspect of business continuity correct in what’s a preview of his upcoming talk at the ASI Power Summit.
10/2/2024
Stealth Greenwashing: A Deeper Dive Into Misleading Sustainability Claims
In this episode, Lou Elliott-Cysewski, a member of the Promo for the Planet Editorial Advisory Board, shares insights into how greenwashing has evolved and offers guidance on how the industry can avoid it.
9/23/2024
Gearing Up for the Fourth Quarter
Millie Tadewaldt, founder of Brilliant (asi/146116) and a contributor to this year’s Counselor Gift Guide, offers her advice for selling in Q4 and the products that are proving popular this year.
9/18/2024
Adapt Your Business To Thrive in Any Economy
In a preview of her upcoming talk at the ASI Power Summit, renowned economist Dr. Mary Kelly discusses the state of the marketplace – and how promo products executives can steer their firms to success within it.
9/12/2024
What a Blind World Trade Center Survivor Can Teach Business Leaders About Teamwork & Trust
A longtime disability advocate and bestselling author, Michael Hingson will be speaking at the ASI Power Summit in October.
9/5/2024
The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study
The promotional products business is becoming more globally interconnected than ever. To stay on top of the evolving market, learn top takeaways from ASI Research’s in-depth exclusive study on distributor performance in Europe.
8/29/2024
Supply Chain Flash Points on the Eve of the Holiday Gifting Season
What does the current disruption mean for the promo industry in the final months of 2024? ASI Media editors Christopher Ruvo and Sara Lavenduski weigh in.
8/23/2024
Gemline Execs Delve Into Product-Level Carbon Emissions Tracking Initiative
Frank Carpenito, CEO and president of the Counselor Top 40 supplier, and Tim Behling, vice president of supply chain and sustainability, discuss the importance of getting a handle on Scope 3 emissions
8/14/2024
Promo Insiders: Points of Convergence (and Divergence) Between the Print & Promo Industries
Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000), and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – discuss the overlap and key differences between the print and promo industries.
8/9/2024
Top Insights From Counselor’s 2024 State of the Industry Report
The ASI Media team highlights the most interesting findings from our annual survey and what it means for distributors and suppliers.
8/1/2024
A Conversation With Counselor’s 2024 Supplier Entrepreneurs of the Year
Seth Inyang and Vinh Lieu share how they started in business and how they’ve grown Elemental Bottles to new heights.
7/31/2024
Honoring Susan Lewandowski, Counselor’s 2024 Woman of Distinction
Lewandowski, general manager of BEL Promo (asi/39552), was instrumental in launching the ASI Shows in the 1990s and has become a sought-after industry expert and mentor.
7/30/2024
The Power of Transparency With Counselor’s Sustainability Advocate of the Year
Albert van der Veen, CEO of XD Connects, discusses the importance of backing up claims of lower-impact promotional products.
7/29/2024
Exclusive Interview With Counselor Person of the Year CJ Schmidt
The CEO of Hit discusses his big swings and why the industry needs to be less complicated.
7/25/2024
Are Print & Promo Firms Capitalizing on the Legal Cannabis Opportunity?
Perhaps not to the degree they could be. This podcast takes a look at the fast-growing legal marijuana market and how to generate ample business within it.
7/17/2024
Why Natural Fibers & Dyes Are Key for Apparel Sustainability
Eric Henry, CEO and president of TS Designs, a B Corp-certified sustainable apparel decorator in North Carolina, talks about his company’s many people- and planet-focused efforts, including its new Know Your Clothing initiative.
7/10/2024
Promo Insiders: When Summer Turns to Fall
ASI Media’s editors and interns discuss sales opportunities for Q3, look ahead to Q4 and try sweet and savory foods.
6/27/2024
Supply Chain Flare-Ups Intensify
A “perfect storm” of challenges is making importing more complicated and expensive, raising concerns about potential inventory issues and product price increases in the industry.