Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
Hosted By: Counselor's Editorial Team
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7/31/2026
Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada and Mexico
After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.
7/30/2026
Promo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.
7/27/2026
Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading With Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms, joins Promo Insiders to discuss meaningful leadership and how creating a sense of belonging can be transformative.
7/23/2026
Promo Insiders: Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
7/16/2026
Promo Insiders: Our Print & Promo Takeaways From the 2026 FIFA World Cup
ASI’s writers and editors share how print and promotional products have become key players at the global sporting event.
7/9/2026
Promo Insiders: Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.
7/2/2026
Promo Insiders: How To Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
6/26/2026
Promo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process
A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.
6/25/2026
Promo Insiders: 4 Consumer Purchasing Habits Shaping End-Buyer Demand
Stephanie Preston of PCNA discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.
6/18/2026
Promo Insiders: Red Lobster CEO on Pivoting From Crisis to Comeback
Damola Adamolekun, who will be the keynote speaker at ASI Show Chicago in July, talks about the power of “red carpet hospitality” and building company culture.
6/11/2026
Promo Insiders: Playing the Long Game With Counselor’s 2026 Supplier Salesperson of the Year
Alissa Succi of Counselor Top 40 supplier Koozie Group reflects on her nearly 30 years in promo and the attributes essential to a high-performing sales rep.
6/8/2026
Promo Insiders: From 16 Years Old to $16 Million Sold – Winning Advice From Counselor’s Distributor Salesperson of the Year
Matt Kirsh of Score Promotions shares his secrets for sales success.
6/4/2026
Promo Insiders: What ASI’s 2026 Ad Impressions Study Reveals About the International Market
ASI’s Michele Bell and Nate Kucsma take a deep dive into key insights on the international market from the 2026 Ad Impressions Study.
5/28/2026
Promo Insiders: Vera Muzzillo & Michael Roney Break Down Proforma’s Blockbuster Safeguard Deal
The Proforma executives discuss how one of the largest distributor acquisitions in promotional products history came together.
5/21/2026
Promo Insiders: Andrew Titus & Walter Miska Discuss What’s Next for Fully Promoted
Former President Titus and new Brand President Miska talk about the future of the Counselor Top 40 distributor.
5/14/2026
Promo Insiders: How To Build a Brand With Lisa Hu of Lux & Nyx
Lisa Hu, founder of Lux & Nyx, shares her journey from a career in corporate finance to the CEO of her own luxury bag brand with product in both promo and high-end department stores.
5/7/2026
Promo Insiders: Essential Insights From ASI’s 2026 Canadian Ad Impressions Study
Counselor’s Sara Lavenduski and Hannah Rosenberger discuss the data for consumers of promotional products in the Great White North.
4/30/2026
Promo Insiders: Navigating Supply Chain Instability With Sunscope’s Dilip Bhavnani
As the War in Iran continues to threaten the global supply chain, Counselor editor Tara Lerman sits down with Bhavnani to discuss how suppliers can keep their heads above water.
4/23/2026
Promo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets
Three companies on Counselor’s 2026 Best Places to Work list reveal how they keep employees engaged and fulfilled.
4/16/2026
Promo Insiders: Navigating Industry Shifts With Michelle Chen
Michelle Chen of Fossa Apparel discusses macro forces affecting sourcing and the supply chain, and how she and her team stay in step with consumer and retail trends.
4/9/2026
Promo Insiders: Top Takeaways From ASI’s 2026 U.S. Ad Impressions Study
ASI’s Nate Kucsma and Hannah Rosenberger dive into the key findings from the just-released 2026 Ad Impressions Study, which highlights the continued effectiveness and impact of promotional products.
4/2/2026
Promo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
3/26/2026
Promo Insiders: Diving Into the ASI/PPAI Carbon Impact Study & What Comes Next
Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
3/19/2026
Promo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026
The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
3/12/2026
Promo Insiders: Trends & Opportunities in the Wide World of Print
Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.