Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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11/5/2026
Tariffs, Tight Budgets & Thinking Big in a Tough Market
Amy Bendahan of Curata Merch shares how her team navigates ongoing trade friction, persistent economic pressures and intensifying end-buyer expectations.
10/30/2026
Deep Dive: What the Midterm Elections Mean for You
Ahead of Election Day, experts join the podcast to analyze how Tuesday’s results could affect promo businesses.
10/29/2026
Intriguing Insights From the 2026 ASI Power Summit
Technology, creative branding and brainpower took center stage at the annual gathering of promo industry leaders.
10/22/2026
Breaking Down Promo’s Q3 Growth, Cost Pressures & What’s Next
Counselor editors share takeaways from the Q3 sales report, including uneven sales growth, challenges with shipping delays and continued industry persistence.
10/15/2026
Crafting a Tequila Powerhouse With Juan Jose Sánchez
The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate Amer...
10/8/2026
Highlights & Takeaways From PRINTING United Expo
Counselor and PPM editors discuss the ASI Pavilion and other significant developments from the show.
10/1/2026
Mary Kelly Discusses State of the Economy Ahead of Q4
Dr. Kelly, a returning speaker to this year’s ASI Power Summit, reflects on important data ahead of the midterms, ongoing geopolitical uncertainty and what the current reality...
9/25/2026
Deep Dive: Should We Worry About the US Dollar’s Decline?
Experts in international business and economics explain the phenomenon of de-dollarization and what it could mean for promo businesses.
9/24/2026
Isar Meitis on Going From AI Slop to AI Magic
Ahead of the ASI Power Summit, the CEO of MultiplAI pulls back the curtain on agentic AI and discusses how it’s changing sales, operations, marketing and other business functi...
9/18/2026
Exploring the Brain-Body Connection With Neurophysiologist Louisa Nicola
Nicola, who works with business executives and elite athletes to tap into their brain's potential, offers a sneak peek of her keynote ahead of the 2026 ASI Power Summit.
9/10/2026
The Importance of Human Connection in the Age of AI
Dr. Ryan Sauers, president and founder of Sauers Consulting Strategies, shares best practices for leveraging the power of AI in sales while maintaining a personal touch.
9/3/2026
Josh Militello on Leading PCNA Into Its Next Chapter
The Counselor Top 40 supplier’s new CEO discussed the opportunities he plans to pursue at the company and what success will look like over the next three years.
8/28/2026
Deep Dive: The Growing Threat of Natural Disasters
As major weather-related disasters ravage the U.S. and the world, promo companies need to have emergency preparedness and disaster response plans in place.
8/27/2026
Parker Clay CEO on Making a Positive Global Impact
Ian Bentley, who founded the leather goods brand with his wife, Brittany, in 2014, is on a mission to empower women in Ethiopia through sustainable job opportunities — all whi...
8/20/2026
Revealing Trends From the 2026 Counselor State of the Industry Report
Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.
8/13/2026
Megan Spire on Leading BELLA+CANVAS Into the Next Chapter
The executive vice president of the fashion blanks supplier discusses what the acquisition by Counselor Top 40 supplier SanMar means for its future.
8/6/2026
The Data Behind Promo’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others strug...
7/31/2026
Deep Dive: Inside Trade Talks Between the US, Canada and Mexico
After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be...
7/30/2026
All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an insp...
7/27/2026
Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading With Humanity
Jodie Schillinger, executive vice president at Maple Ridge Farms, joins Promo Insiders to discuss meaningful leadership and how creating a sense of belonging can be transforma...
7/23/2026
Lessons on Leading Through Crisis From Counselor’s 2026 Person of the Year
Randy Carr, CEO of World Emblem, talks about how fear built his family business and his bold plan to future-proof the company.
7/16/2026
Our Print & Promo Takeaways From the 2026 FIFA World Cup
ASI’s writers and editors share how print and promotional products have become key players at the global sporting event.
7/9/2026
Breaking Down the Details of ASI Research’s European Promo Market Study
ASI’s Michele Bell and Nate Kucsma share the trends and most important findings from ASI Research’s fourth annual study of the European promo market.
7/2/2026
How To Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
6/26/2026
Deep Dive: The Hidden Complexity of the Tariff Refund Process
A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.