On a 53-acre estate in the northeast corner of Sonoma County’s beautiful Russian River Valley, Limerick Lane Cellars creates Zinfandel and Rhone varietal wines that come from plantings first laid down in 1910.

Now, promotional products distributors can include these unique vintages in the range of solutions they offer to clients, thanks to a partnership between Limerick Lane and Top 40 supplier Gemline (asi/56070).

The Lawrence, MA-based promo firm is including offerings from Limerick Lane Cellars in its Gourmet Expressions food gift line.

The Limerick Lane Cellars Wine Enthusiast Tote & Gourmet Gift set is new and available from Gemline (asi/56070).

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Each gift set includes a branded item, like a cooler, wine tote or wine tumbler, a curated assortment of food, and a Limerick Lane Cellars wine voucher with a unique code that grants recipients the ability to select a single bottle from a collection. Choices include 2022 Russian River Valley Rosé, 2022 Fáilte White Rhone Blend and 2021 Russian River Valley Zinfandel.

Due to stringent legal requirements to ship and bill wine, Gemline has incorporated the gift voucher option to ensure ease of execution for its distributor partners.

“As the demand for experiential gifting continues to resonate with customers, this collaboration perfectly aligns with our desire to provide not just a product, but a high-quality, unique gifting experience,” said Frank Carpenito, Gemline’s president/CEO. “We also believe in empowering end-users with the freedom to customize their wine experience to their individual tastes. This additional level of personalization adds enjoyment to every bottle, and enhances the memorability of the gift itself.”

Karen DeGolia, owner of Limerick Lane Cellars, noted that the California winery focuses on organic and sustainable farming, and prioritizes environmental responsibility in its wine-making operations and packaging. This includes operating on solar power and using electric vehicles to reduce its carbon footprint, she added.

“We are delighted to introduce our iconic wines to the promotional products industry,” said DeGolia. “We deeply value [Gemline’s] commitment to meticulous detail and the exceptional quality of their product line. Including Limerick Lane wine in the gift selection is a perfect pairing for the holidays and throughout the year.”

Based on reported 2022 North American promo product revenue of $151 million, Gemline ranked 12^th on Counselor’s most recent list of the largest suppliers in the industry. The company recently introduced new tools that aim to automate price estimates and streamline kit creation.

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