One day you’re sitting in a classroom with friends, sharing jokes in between lessons on math and history. The next you’re fleeing your home for a bunker or a foreign land as the bombs of an invading army ravage your country.

Such has been the reality for many Ukrainian children following Russia’s invasion of Ukraine.

Those who donate a minimum of $50 to Save the Children through PromoCares’ #Ukraine4Good campaign will receive this commemorative T-shirt.

Moved by their plight, certain leaders in the North American promo products industry have partnered on a new charitable initiative that aims to help the children of Ukraine. Fittingly for the industry, a message T-shirt is at the heart of the effort.

PromoCares, an all-volunteer organization that works to advance social and environmental responsibility in the promotional products market, has teamed up with leading industry suppliers to create the #Ukraine4Good campaign.

Those who wish to support the initiative can make a minimum $50 donation to the Save the Children nonprofit through #Ukraine4Good and then receive a PromoCares “Our Hearts are with Ukraine” commemorative T-shirt, which will ship within three to four weeks. Save the Children is a charity that helps kids the world over who are affected by humanitarian crises.

“Your monetary donation will allow us to support children affected by this humanitarian crisis through medical supplies, nutritious food, emergency shelters, blankets and more,” PromoCares said in a statement.

The campaign is a true collaborative effort among promo leaders that puts “compassion over competition,” organizers noted.

Top 40 supplier S&S Activewear (asi/84358) is donating the shirts, which will be decorated by Top 40 supplier Vantage Apparel (asi/93390) and then distributed by Top 40 supplier alphabroder | prime line (asi/34063) in reusable compostable shipping bags that have been donated by ChameleonLike | Packed (asi/44558). Top 40 supplier Gemline (asi/56070) is matching donations up to $25,000.

“Because of our generous donors, all of our hard costs have been backed out, and 100% of your donation will be donated to Save The Children,” PromoCares noted.

Born and raised in Ukraine, promo products pros Alex Shilman and Nataliya Royzman deliver poignant insights into how the Russian invasion of their native country has impacted them, as well as their families and friends, in this Promo Insiders podcast.

Companies in the promo products industry have been engaging in various charitable initiatives to help Ukrainians since Russian President Vladimir Putin ordered his military to invade Ukraine in late February.

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