Product Hub April 19, 2021
St Regis Partners With Yankee Candle Company
The supplier will now offer Yankee Candle and Woodwick products to the promo products industry.
St Regis Group (asi/84592; Canada, 84595) has entered into a new partnership with The Yankee Candle Company, and will now offer Yankee Candle and Woodwick candle products to the promo industry in North America.
“The Yankee Candle brand is a true American success story and we’re incredibly excited to introduce their line of product to our customers,” Richard Firkser, president and CEO of the St Regis Group, said in a statement. “We see amazing potential for these premium brands, which are a perfect complement to our existing and growing collection of houseware and home décor products.”
Customers in the U.S. can view the products here and Canadian customers can head here to view relevant pricing.
Founded in 1969 by 16-year-old Mike Kittredge, who gifted his mother with a candle he made out of melted crayons, Yankee Candle now offers more than 600 candle fragrances and a variety of sizes.
In December, St Regis Group acquired the journal division of Delray Beach, FL-based The Book Company (asi/41010), which added nearly 200 products to St Regis’ product line.
Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.