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The Sourcing Group Acquires Vanguard Direct, Bringing Total Revenue to $265 Million

The Sourcing Group Acquires Vanguard Direct, Bringing Total Revenue to $265 Million

Top Stories

NC Custom Adds Ghirardelli to Promo Division

The Counselor Top 40 supplier will now offer premium chocolate from the storied company in its collections of branded gifts.

New Wood, Lumber Tariffs Could Have Splintering Effect for Promo Companies

A 10% tariff on foreign softwood lumber and timber and other related tariffs will go into effect October 14.

‘Supply Chains Run the World’ & Other Expert Insights From Simon Croom

Dr. Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges, and why sustainability can’t be an afterthought.

Two Years After the Lahaina Wildfire, Maui Promo Pros Are Still Rebuilding Their Careers & Lives

The Lahaina wildfire burned homes, shattered careers and took lives. Two years later, with their world forever changed, print and promo pros on Maui are holding on to hope as they piece everything ...

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Product Hub

This Week’s New Suppliers: Promo for Anywhere

Products

This Week’s New Suppliers: Promo for Anywhere

Discover creative products from new ASI suppliers.

Editor’s Picks: Standout Lanyards

Products

Editor’s Picks: Standout Lanyards

Distribute quality custom lanyards at events, employee onboardings and more to add branding to an everyday item.

This Week’s New Suppliers: Hot New Promo

Products

This Week’s New Suppliers: Hot New Promo

Discover creative products from new ASI suppliers.

In The News - October 2025

In The News - October 2025

iClick (asi/62124) recently added two people to its senior leadership team. Rachel Hare is now vice president of strategy and sales, and Jill Rogers is vice president of marketing....

Promo for the Planet

Fairware Releases 2024 Impact Report

Sustainability

Fairware Releases 2024 Impact Report

The 20-year-old Canadian B Corp highlighted achievements that include planting more than 32,000 kelp last year to help restore the Pacific coast.

Stanley/Stella Reduces Carbon Footprint 14% Since 2022, Sustainability Report Shows

Sustainability

Stanley/Stella Reduces Carbon Footprint 14% Since 2022, Sustainability Report Shows

The Belgian apparel wholesaler also highlighted its support of more than 2,000 organic cotton farmers in Tanzania in the report.

S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report

Sustainability

S&S Activewear Details Solar Power Investments, Water Conservation in Inaugural Sustainability Report

The Counselor Top 40 supplier said the newly published report is a transparent overview of its 2024 achievements across environmental, social and governance areas.

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get clever with promo campaigns.

Sponsored Content

Save Time & Save Money: Goof Proof Transfers Now at STAHLS’

STAHLS'

Save Time & Save Money: Goof Proof Transfers Now at STAHLS’

Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof screen-printed transfers are the solution for apparel decorators, print shops and T-shirt businesses that want to ...

Successful Sales Made Easy: How To Prevent Common Project Issues

Alexa Springs

Successful Sales Made Easy: How To Prevent Common Project Issues

Get ahead of common order challenges before they happen by following these simple tips . From avoiding shipping delays to eliminating extra fees , we explain how easy it is to ensure every...

5 Sales Strategies for Selling Custom Promos

Greater Pacific Industries

5 Sales Strategies for Selling Custom Promos

Unlock the power of custom promo sales — even if you've never sold custom before. With these proven sales strategies at your fingertips, you'll confidently upsell high-impact products , ...