Product Hub November 19, 2024
Koozie Group Partners With Cooler Brand Featured on ‘Shark Tank’
The Counselor Top 40 supplier will be selling hybrid soft- and hard-sided coolers from FOAM in the promo space.
Key Takeaways
• New Partnership: Counselor Top 40 supplier Koozie Group (asi/40480) will offer FOAM’s innovative EVA foam coolers, which are lightweight, durable and float even when full.
• In the Spotlight: FOAM’s coolers were featured on Shark Tank. The style Koozie Group is selling is available in three colors and customizable with full-color imprints.
Counselor Top 40 supplier Koozie Group (asi/40480) will be carrying a selection of coolers from FOAM, a start-up brand that recently pitched its products on the popular show Shark Tank.
According to Koozie Group, FOAM’s products are a hybrid of soft- and hard-sided coolers. Lightweight yet durable, the coolers are made completely from EVA foam, a natural insulator. They can, according to Koozie Group, float even when full.
Counselor Top 40 supplier Koozie Group (asi/40480) is now carrying the FOAM 22-quart cooler, which can hold 30 cans, 12 long-neck bottles or four wine bottles.
“We are excited to get in on the ground floor with FOAM,” said Debbie Disparte, director of product innovation and sustainability at Koozie Group. “These fun coolers are rapidly building a following, and we already have distributors expressing interest in the product.”
Koozie Group will be selling three different colors of the FOAM 22-quart cooler, which can hold 30 cans, 12 long-neck bottles or four wine bottles. The coolers will be offered with a full-color imprint and can also be personalized.
“Coolers swim in a sea of sameness, and FOAM is unlike any cooler out there,” said Chad Lee, president and co-founder of FOAM. “Our design brings something completely fresh by solving common frustrations around weight, size and durability. We’re excited to introduce FOAM to the promotional products market through our exclusive partnership with Koozie Group.”
The Shark Tank episode featuring FOAM is scheduled to air on Nov. 22.
Lee and fellow FOAM co-founder David Kittle have extensive experience in product design, development and distribution for globally recognized brands.
Lee has been involved with the development and distribution of hundreds of products from brands that include Coleman, Hallmark and Petmate. Kittle has designed and helped bring to market thousands of ideas throughout his career – everything from baby products to roller coasters.
Based on reported 2023 North American promotional product revenue of $317 million, Koozie Group ranked seventh on Counselor’s most recent list of the largest suppliers in the industry.
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