Susie Hecht is adding “vice president” to her resume.

Counselor Top 40 supplier Tekweld (asi/90807) has appointed Hecht to the role of vice president of merchandising. She joins the firm with over 15 years of merchandising experience, and spent the last five years as the senior director of merchandising at Counselor Top 40 distributor HALO Branded Solutions (asi/356000).

Susie Hecht, Tekweld (asi/90807)

“What drew me in was the opportunity to create and build – stronger product stories, meaningful experiences, fresh thinking and a merchandising function that can make a real difference,” Hecht wrote in a LinkedIn post announcing her new role. “I’m especially energized by the ingenuity of the leadership team and their commitment to creating meaningful change. There’s a clear willingness to challenge assumptions, think differently and invest in ideas that move the business forward rather than simply following what’s always been done.”

While at HALO, Hecht built and led a strategic merchandising organization supporting account executives, enterprise-level programs and business development initiatives, all while delivering innovative product strategies for Fortune 500 clients. Prior to HALO, she held roles at David Peyser Sportswear, Inc. and Burton Snowboards.

“Susie’s proven ability to build high-performing teams and deliver growth-driven product solutions aligns perfectly with Tekweld’s mission to lead with innovation, quality and customer connection,” said Scott Slade, CEO of Tekweld. “Susie’s deep merchandising and sourcing experience will be instrumental in supporting our distributors, elevating our product offerings and driving sustainable growth for our brand.”

Headquartered in Hauppauge, NY, Tekweld is a Counselor Best Place to Work. It also ranked 34th on Counselor’s most recent list of top suppliers in the industry based on 2024 promotional products revenue of $59.5 million. New rankings are due out in July.