Blink Marketing (asi/141424), a 2026 Counselor Best Place to Work, is getting a facelift.

The Franklin, TN-based distributor has unveiled a refreshed brand identity featuring new logos, an updated color palette and a redesigned website.

The announcement comes just ahead of the brand’s 25th anniversary, which it will celebrate next year.

“This refresh represents an exciting new chapter for Blink,” said Carolina Junghans, CEO and co-founder. “We’ve evolved tremendously over the last 25 years, from our capabilities and reach to the caliber of brands we support around the world. Looking ahead, the next 25 years will be defined by deeper integration of branded merchandise into full-funnel marketing strategies, continued innovation in supply chain and technology, and an even stronger focus on connecting merchandise to broader marketing outcomes in meaningful ways. We wanted an identity that reflects where we are today and where we’re going next.”

According to Blink, the refreshed identity reflects a growing awareness that promo “drives brand recall, engagement and long-term customer connection alongside digital and traditional channels.”

Junghans adds that branded merch is not about putting a logo on a product. Instead, “the best merchandise programs extend a brand’s voice, create connection and leave a lasting impression,” she said. “As we approached our 25th anniversary and expanded our national footprint, it felt important that our own brand reflect that same level of intentionality.”

Founded in 2002, Blink Marketing offers products and services including custom promotional goods, branded apparel and uniforms, corporate gifting and company stores. It partners with brands across industries, including Nissan, Vanderbilt University, Pepsi North America, Mars Petcare, HCA Healthcare, Truist Bank, Dollar General and Whataburger. Blink is a certified Women’s Business Enterprise National Council woman-owned business and has been repeatedly named to the Inc. 5000 list of fastest-growing private companies in the U.S.