Prime Line (asi/79530) is adding two promo industry veterans to its outside sales team.

The Bridgeport, CT-based subsidiary of Counselor Top 40 supplier S&S Activewear (asi/84358) has announced Brett Long and Tim Rosica as its newest outside sales representatives for the Midwest and Mid-Atlantic regions, respectively. The hiring announcement follows the firm’s appointment of Paige Millard, who last month joined Prime Line as a West Coast account executive.

Brett Long (left) and Tim Rosica, Prime Line (asi/79530)

Long comes to the firm with over 20 years of outside sales management and national accounts experience in the promo industry. Most recently, he served as a national account manager at Charles River Apparel (asi/44620). He also spent seven years at Counselor Top 40 supplier The Magnet Group (asi/68507) as a regional account manager and nearly three years at Counselor Top 40 supplier Goldstar (asi/73295), where he achieved a 40% territory increase during his tenure.

Rosica, meanwhile, joins Prime Line with more than 25 years of promo experience as the principal of Rosica Marketing and a longtime partner at Paul Sprunk Associates. He has scaled sales volume from $1.5 million to $7.3 million. He has also earned the Multi-Line Rep of the Year award several times from the Chesapeake Promotional Products Association, Three Rivers Advertising Specialty Association and Virginia Promotional Products Association.

Prime Line said these hires signal its commitment to strengthening its presence across markets and providing support to distributor partners.

“We are focused on positioning Prime Line as an absolute powerhouse in the promotional products space, and that starts with putting the absolute best people on the field,” said Eric Levin, general manager at Prime Line. “Following the addition of Paige Millard to our team last month, bringing Brett and Tim onboard underscores our strategy of attracting heavy-hitting, elite industry talent.”