News

In The News - May 2026

The Vernon Company (asi/351700), a Counselor Top 40 distributor, recognized top account executives across its sales team at its annual National Sales meeting. Award recipients are as follows: Account Manager of the Year: Burke Buchanan; Team Player Award: Mindy Benson; Reaching New Heights Award: Kay Thomson and Bill Porter; Rising Star Award: Adam Worrel; Driven to Succeed Award: Stella Brock; Industry Award: Mitchell Barker; Grit & Growth Award: Jennifer Crowder; Humanitarian Award: Luke Sigle.

Imperial Headwear (asi/75945), carried by Counselor Top 40 supplier Sportsman Cap & Bag (asi/88877), was named the number-one headwear brand for private and resort golf facilities by the Association of Golf Merchandisers (AGM). This marks the ninth consecutive year the brand has earned this recognition. The results are based on AGM’s annual membership study, where Imperial earned 36% of total votes, compared to the next closest brand at 13% of votes.

The Network Association of Uniform Manufacturers and Distributors has announced the winners of the 2026 NAUMD awards. Counselor Top 40 distributor BAMKO (asi/131431), Counselor Top 40 distributor Cintas (asi/162167), Counselor Top 40 supplier Workwear Outfitters (asi/98258), OOBE Apparel Design Group (asi/ 297810) and Lands’ End (asi/ 250566) all received awards across categories like entertainment, lodging, retail and more.

Keepsake Products USA (asi/ 64180) has launched a new collection of TripleCore White Corrugated boxes. According to the supplier, TripleCore White delivers a fully upgraded construction featuring a clean white edge on the interior and exterior.

Siser North America has launched SiserStore.com, enabling the brand to sell directly to customers via a redesigned website. “Over the last year, we’ve heard an increasing demand from our customers who want to purchase directly from Siser,” said Brett Murray, senior VP of Sales for Siser North America. “With the dominance of online shopping and an industry that looks radically different than it did just five years ago, we concluded it was time to introduce an official Siser Store.”

Prime Line (asi/79530), a division of Counselor Top 40 supplier S&S Activewear (asi/84358), has added Paige Millard as an outside sales representative, supporting key accounts across the West Coast. “We are focused on putting a winning team on the field, adding industry veterans who can truly enhance the customer experience,” said Eric Levin, general manager of Prime Line. “Paige brings decades of experience and relationships to Prime.”  

Starline (asi/89320), a Counselor Top 40 supplier, has added Jackson Medina as regional sales manager. He will oversee sales efforts across Kansas, Missouri, Iowa, Nebraska, Minnesota, North Dakota, South Dakota and Colorado. “We’re excited to welcome Jackson to the Starline team,” said Brian Porter, chief revenue officer at Starline and a member of the Counselor Power 50. “His energy, industry knowledge, and commitment to service align perfectly with our values, and we’re confident he will make an immediate impact across his territory.” 

Infinity Product Group (IPG; asi/62578) supported Auburn University Outreach Global as a bronze sponsor of its fifth annual Global Community Day Festival. IPG contributed product donations to support fundraising and community engagement efforts at the March 28 festival, held at the Opelika SportsPlex Amphitheater in Opelika, AL.  

World Emblem (asi/98264), a Counselor Top 40 supplier, has debuted NFC smart patches through its Hero’s Pride brand. The near-field communication emblems and patches will enable users to share URLs and contact information securely, replacing the need for physical business cards and other ID, according to the company.  

iPROMOTEu (asi/232119), a Counselor Top 40 distributor, announces that “A Woman’s View,” its initiative for educational content and programming for women in promo, will host the second part of its “AI Innovations” webinar series on Wednesday, May 13 at 1:00 p.m. ET. Panelists Bille Forman, vice president of marketing at SAGE, and Britney Godsey, CRO at Gold Bond (asi/57653), will discuss using AI to prospect, turn data into actionable sales insights, discover new opportunities and more. Register here

Full Line Specialties (asi/199688) welcomes Laurie Gibbs as a senior project manager and Pam Mulvey as a senior account manager. Gibbs has nearly 30 years of industry experience and will contribute to growth strategy in Atlantic Canada, while Mulvey has almost two decades of experience and will help with expansion in Ontario. 

Promotional Source (asi/301292) is now a certified woman-owned business, and has begun the formal process of obtaining certification from Women Business Enterprises Canada Council. 

Vantage Apparel (asi/93390), a Counselor Top 40 supplier, has hired Jerry Chierchio as sales account manager, covering the Pennsylvania, Maryland, Delaware and South New Jersey regions. He began his career in 2014 at alphabroder (now part of Counselor Top 40 supplier S&S Activewear; asi/84358) as an inside strategic account executive, managing national accounts including Counselor Top 40 distributors iPROMOTEu (asi/232119) and Geiger (asi/202900). He then transitioned into an outside sales role, managing the Eastern Pennsylvania territory.

iPROMOTEu (asi/232119), a Counselor Top 40 distributor, hosted its Bring Your Child to Work Day at its Wayland, Massachusetts, and Appleton, Wisconsin, offices. The firm welcomed staff members’ children for a full day of activities centered around career awareness, creativity and collaboration. “Opportunities like Bring Your Child to Work Day reinforce the importance of connection and community that are foundational to iPROMOTEu’s core values,” said Tammi Ouillette, VP of Human Resources. “When you see the workplace through a child’s eyes you remember why you love what you do and today reminded our team of our shared purpose.”

Brady Corporation, parent company of Promovision - Powered By Brady (asi/79898), has acquired Honeywell’s productivity solutions and services. The deal expands Brady’s capabilities to include data capture and workflow solutions. Promovision says it will also help foster long-term value for distributors, particularly at the intersection of branding, identification and tracking.

SanMar (asi/84863), a Counselor Top 40 supplier, has announced it will be the presenting sponsor of Seattle’s Beat the Bridge for Breakthrough T1D for the second time. The charity race benefits Breakthrough T1D, a global type 1 diabetes (T1D) research and advocacy organization. “As a local and national sponsor, we’re committed to supporting a cause that affects so many individuals and families,” said Jennifer Larson, chief people officer at SanMar. “Partnering with Breakthrough T1D allows us to support meaningful research and show up in a way that reflects who we are – people who believe connection and action can make a real difference.”