BlueMark (asi/142002) is celebrating a record sales year with the appointment of a new CEO.

The Valencia, CA-based promotional products distributor has announced that Alex Rosenblatt has assumed the top role.

BlueMark doubled revenue last year, according to founder Joseph Shusterman, who says his team helped organizations automate and scale the physical experiences that support their customer and employee journeys.

Alex Rosenblatt, BlueMark (asi/142002)

“Over the last decade, we’ve built BlueMark into a trusted partner for companies that depend on flawless execution,” Shusterman said. “Our growth reflects a larger shift in the market as organizations recognize that physical experiences are just as important as digital ones. Alex brings a rare combination of enterprise sales leadership, operational rigor and experience scaling high-growth businesses. His leadership positions BlueMark to serve more customers, expand our capabilities and continue building on our momentum.”

Rosenblatt comes to BlueMark with more than 15 years of enterprise revenue and growth leadership experience. He has led sales and revenue organizations at Rakuten Ready, PINATA, Jyve and Mosaicx.

“Companies have invested heavily in creating world-class digital experiences, yet many still manage critical physical experiences through disconnected vendors, spreadsheets and manual processes,” said Rosenblatt. “BlueMark solves that problem by becoming the operational layer behind those experiences. The company has built something unique at the intersection of technology, supply chain and execution, and I’m excited to help accelerate its next phase of growth.”

Founded in 2009, BlueMark combines technology, supply chain expertise, manufacturing, warehousing and fulfillment in its platform.