Vantage Apparel (asi/93390) is adding more styles to its growing lineup of apparel.

The Counselor Top 40 supplier has announced the addition of premium basics brand Lane Seven (asi/66246) to its product catalog.

Select styles from Lane Seven Apparel (asi/66246) are now available through Counselor Top 40 supplier Vantage Apparel (asi/93390), including the Women’s Cropped Fleece Hooded Sweatshirt (LS12000).

According to Vantage, Lane Seven is known for its modern fits, fabrics and trendy silhouettes. The brand’s retail-inspired fleece and tees blend comfort, durability and contemporary style, making the collection a fit for elevated branded apparel and lifestyle programs. Lane Seven’s styles can now also be paired with Vantage’s embroidery, chenille patches, appliqué and direct-to-film decoration services, the supplier said.

“Distributors are looking for products that sell themselves, with on-trend styles, premium quality and consistency they can rely on,” said Rob Watson, CEO of Vantage Apparel and a member of Counselor’s Power 50 list of most influential people in the industry, adding that Lane Seven delivers all of those elements.

Lane Seven joins brands including Greg Norman, POLO Ralph Lauren, Xtreme Visibility and Toronto-based Redwood Classics Apparel (asi/81627), all of which have exclusive partnerships with Vantage on select styles. Select Lane Seven styles are now available on Vantage Webstores, giving distributors the tools to build and manage their promo campaigns.

Based on 2024 North American promotional product revenue of $55 million, Vantage Apparel ranks 35th on Counselor’s most recent list of largest suppliers in the industry.

Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.