Counselor Top 40 supplier PCNA (asi/66887), and its independent subsidiary ETS Express (asi/51197), have been named the exclusive suppliers of Stanley 1913 products to the promotional products industry in the U.S. and Canada.

The 30-oz. Stanley IceFlow 2.0 Flip Straw Tumbler (61410) is now available from ETS Express (asi/51197).

Moving forward, PCNA and ETS Express will be the only official providers of new products from the retail lifestyle brand to the promo market. In turn, Stanley 1913 is committed to releasing new product styles for distributor customers.

PCNA first partnered with Stanley 1913 three years ago.

“As one of the most sought-after and reputable brands, we are honored to exclusively partner with Stanley 1913,” says Neil Ringel, CEO of PCNA and a member of Counselor’s Power 50 list of the industry’s most influential people. “Our relationship began in 2023, and through close collaboration we’ve built the trust, infrastructure and operational alignment needed to support Stanley 1913’s continued success in the promotional products industry. This partnership reinforces our commitment to strong retail brand relationships and our role as the premier destination for on-trend promotional products.”

PCNA currently offers drinkware and coolers from Stanley 1913 to North American customers, with plans to continue expanding the product line. ETS Express will begin carrying Stanley 1913 items for the first time this month.

“PCNA has consistently demonstrated category leadership, operational excellence and a deep understanding of how our brand shows up in the promotional products industry,” says Connor Crail, national sales director at Stanley 1913. “As demand for our products has grown, PCNA has proven to be a dependable partner with the scale, inventory and quality decoration capabilities necessary for meeting our consumers’ needs. We’re excited to deepen this partnership and make PCNA and ETS Express our trusted suppliers in the promotional products channel.”

Stanley 1913 drinkware – particularly the popular 40-oz. Quencher – took the retail and promotional markets by storm in recent years. The Quencher was named Counselor’s Product of the Year in 2023 after dominating ESP searches for several consecutive quarters.

Based on 2024 North American promotional products revenue of $659.8 million, PCNA ranked fourth on Counselor’s most recent list of the industry’s largest suppliers.

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