Products

How to Capitalize on Consumer Incentives and Employee Loyalty Programs

Counselor

Two case studies show how distributors can capitalize on consumer incentives and employ...

Better Chia Pet, Hillary Clinton or Donald Trump?

Web Exclusive

In a recent episode of The Joe Show, Product Editor Joe Haley showcases a bevy of...

Fountain Pens Making A Comeback

Far from a bygone relic, fountain pens are...

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9 Luxurious Promos

Looking for excellent year-end gifts for...

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How to Embroider Golf Club Covers

Personalized golf club covers will be a...

Make Your Hat Appliqué Stand Out

Wearables

Unique materials make appliqué stand out on headwear. ...

5 Steps to Printing a Great Cap

Wearables

With the right tools, screen printing on caps can be easy and effective.

6 Tips on Selling Incentive Programs to Corporate Clients

Counselor

Use these six tips to craft successful employee incentive programs for corporate clients.

How to Use a Water-Soluble Topping the Right Way

Wearables

A judicious use of water-soluble topping can help improve almost any embroidery design,...

How to Utilize Fluorescent Inks

Neon is nothing new. Fluorescents have...

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Q&A: Rebecca Ballard Discusses Sustainable Fashion

Maven Women, a new line of socially...

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Apparel Trends - Stripes

Check out the hottest apparel and accessor...

Writing Instruments By the Numbers

Counselor has launched a new series that i...

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Q&A: Bright Apparel Sourcing Ideas

Is your client asking for colorful hair bo...

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Fashion Trends Q/A: What’s Hot for 2017

As 2016 winds down, suppliers and...

Workout Gear Goes Mainstream

Wearables

Fashion-forward workout gear has moved beyond the barbell, eluded the elliptical and tr...

6 Trendy Tote Bags

Advantages

Do you know what promo product gets by far the most impressions? The answer: bags....

Professionals Who Still Rely On Pens

Counselor

Computer this, phone that? Not for these professionals who rely on pen and paper to do ...

Hats: Screen Printing or Dye Sublimation?

Wearables

Screen printing may not always work on hats. Each decoration technique has its pluses...

9 Standout Promos For Live Events

Advantages

The live events market is flourishing. Pitch these products for weddings, concerts,...

6 Standout Stationery Items

Advantages

Branded stationery is perfect for conferences, conventions, offices and any event...