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Products

PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
Strategy

Oversized silhouettes, softer hand feels and garment-dye finishes were among the bigges...

Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
Beauty Brand Challenges Influencers To Go Viral With Bold ‘Triple Dare Kit’
Strategy

Produced by distributor WHOOPLA, the inspired kit used branded products and fun challen...

Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3

Just-released ESP search data from ASI Res...


This Week’s New Suppliers: Everyday Promo That Elevates

Discover creative products from new ASI su...


PRINTING United Expo 2025: Make a Statement With Special-Effect Screen Printing

Decorating industry veteran Charlie Taubli...

Editor’s Picks: Warm Winter Accessories
Editor’s Picks: Warm Winter Accessories
Products

Take inspiration from the colder months with branded promo accessories suitable for the...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

This Week’s New Suppliers: Innovative Promo for Q4
This Week’s New Suppliers: Innovative Promo for Q4
Products

Discover creative products from new ASI suppliers.

SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets
Products

The collaboration will expand the Counselor Top 40 supplier’s pet-specific product offe...

Editor’s Picks: Soothing Stress Relievers

Branded stress relievers and fidget toys a...


The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign

Profits from select Stanley drinkware styl...


Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

The third quarter also saw growing searche...

NC Custom Adds Ghirardelli to Promo Division

The Counselor Top 40 supplier will now off...


This Week’s New Suppliers: Promo for Anywhere

Discover creative products from new ASI su...


Editor’s Picks: Standout Lanyards

Distribute quality custom lanyards at even...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins
Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

Promotions Planner: A Fresh Start
Promotions Planner: A Fresh Start
Products

Start presenting ideas to clients for promo campaigns centered around January observances.

This Week’s New Suppliers: Hot New Promo
This Week’s New Suppliers: Hot New Promo
Products

Discover creative products from new ASI suppliers.

SanMar Brings Richardson Apparel & Headwear to Wholesale Market
SanMar Brings Richardson Apparel & Headwear to Wholesale Market
News

The initial launch in 2026 will include 15 apparel styles and 31 headwear items.

Editor’s Picks: Brilliant Booth & Display Products
Editor’s Picks: Brilliant Booth & Display Products
Products

Ensure event branding or signage stands out with quality, vibrantly printed booth and d...