Marketing

How to Boost Email Open Rates

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1. Clean Up Your List Remove addresses that are no longer valid, contain typos or...

Apple Finally Makes an Instagram and Here’s Why You Should Too

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Under the heading of "better late than never," Apple - one of the world's most...

Best Social Media Promotion 2017: BrandVia

February was full of puppy love at San...

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Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are,...

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Minor League Baseball: Fans Swing By For Golf Night Giveaway

Lifelong friends Jules Alper and Gary...

Slideshow: Renaissance Faire Merch

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Winter may be coming, but it was a lovely summer's day in the shire when Counselor...

Minor League Baseball: A Night of Superheroes and Swag

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It's an idyllic late spring evening in Reading, PA, about 60 miles northwest of...

Minor League Baseball: Behind the Bobblehead

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Josh Laird always wanted to go to an Altoona Curve game. So when the date of Friday,...

Teespring, T-Shirt Creator Criticized For Swastika Shirt

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A T-shirt company's attempt to rebrand the swastika as a "symbol of love and peace"...

Minor League Baseball: Bastion of Promotional Creativity

The greatest promotional spectacle in Amer...

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Beer Branding Gone Wild – Czech-Style

The Czech Republic consumes more beer...

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Going the Extra Mile

The first thing that catches the eye at ...

Credibility Crisis: 4 Strategies for Cultivating Consumer Trust

Instead of churning out traditional sales ...

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Nickelodeon Nostalgia Sweeps Comic-Con

Distributor Axis Promotions turned back th...

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Study: Video Marketing Increases on Social Media

Businesses and brands are ratcheting up...

New Twitter Marketing Service Aimed at Busy Professionals, Small Businesses

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Twitter users keen to get more reach from their tweets might be in luck. The...

Building an Iconic Uniform Program

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Back in April, McDonald's debuted new uniforms for employees. Critics were...

McDonald's Lets You Wear Your Big Mac Love

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A new, limited time merchandise collection promotes McDonald’s delivery service.

The Fight for Brand Exposure

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Distributors plan to spend more on marketing this year – but where’s their focus?

Social Networking: The New Age of Prospecting

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With cold calling on the decline, promo firms are opting for a more social approach.

Why Your Website Should be Mobile-Friendly

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A growing number of distributors now offer a mobile-friendly version of their site. Her...