Marketing

Best Client Promotion 2017: AcrobatBranding Group

Counselor

AcrobatBranding Group (asi/104429) had to pull off a promotion that bore the pressure...

Best Distributor Self-Promotion 2017: NorthPoint

Counselor

At the end of the day, the purpose of every promotion is to generate...

How to Boost Email Open Rates

1. Clean Up Your List Remove...

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Apple Finally Makes an Instagram and Here’s Why You Should Too

Under the heading of "better late than...

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Best Social Media Promotion 2017: BrandVia

February was full of puppy love at San...

Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Web Exclusive

Minor league baseball promotions are, well, you can insert just about any adjective...

Minor League Baseball: Fans Swing By For Golf Night Giveaway

Web Exclusive

Lifelong friends Jules Alper and Gary Lee proudly wore their new logoed golf visors...

Slideshow: Renaissance Faire Merch

Web Exclusive

Winter may be coming, but it was a lovely summer's day in the shire when Counselor...

Minor League Baseball: A Night of Superheroes and Swag

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It's an idyllic late spring evening in Reading, PA, about 60 miles northwest of...

Minor League Baseball: Behind the Bobblehead

Josh Laird always wanted to go to an...

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Teespring, T-Shirt Creator Criticized For Swastika Shirt

A T-shirt company's attempt to rebrand...

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Minor League Baseball: Bastion of Promotional Creativity

The greatest promotional spectacle in Amer...

Beer Branding Gone Wild – Czech-Style

The Czech Republic consumes more beer...

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Going the Extra Mile

The first thing that catches the eye at ...

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Credibility Crisis: 4 Strategies for Cultivating Consumer Trust

Instead of churning out traditional sales ...

Nickelodeon Nostalgia Sweeps Comic-Con

Wearables

Distributor Axis Promotions turned back the clock to the neon days of the early '90s at...

Study: Video Marketing Increases on Social Media

Promogram

Businesses and brands are ratcheting up their use of video in social media marketing,...

New Twitter Marketing Service Aimed at Busy Professionals, Small Businesses

Promogram

Twitter users keen to get more reach from their tweets might be in luck. The...

Building an Iconic Uniform Program

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Back in April, McDonald's debuted new uniforms for employees. Critics were...

McDonald's Lets You Wear Your Big Mac Love

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A new, limited time merchandise collection promotes McDonald’s delivery service.

The Fight for Brand Exposure

Counselor

Distributors plan to spend more on marketing this year – but where’s their focus?