Marketing

'Impeach 45' Shirts on Walmart Site Stir Controversy

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Many supporters of President Trump have called for a boycott of the store.

Grandma’s Patriotic Shirt Reveals Surprise

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The red, white and blue tee bears a striking resemblance to the flag of Panama.

5 Reasons To Feel Good About The Apparel You Sell

Do you ever think about where the...

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The Promo Power Of Pinterest And Instagram

Several Top 40 apparel suppliers weigh in ...

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Help Your Clients Brand Themselves

Bet high on upping your clients' brand...

How To Use LinkedIn to Reach Key People

Advantages

Take these all-important steps to up your success rate in finding decision-makers on...

Q&A: Video Games Fertile Ground for Merch

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Video games are big business, so it's no surprise that the merch surrounding beloved...

Amazon’s New Delivery Initiative Might Impact the Promotional Products Industry

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The program could also affect third-party shipping providers like UPS, FedEx and the Un...

Let Freedom Ring with Vintage Americana Clothing

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Stars and stripes in faded shades are trending at retail.

Shakira Removes Necklace Resembling Nazi Symbol From Merch Collection

The pop singer was criticized for selling ...

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Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...

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Child Prodigy Inspires T-Shirt Brand

A talented child artist’s creations launch...

The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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5 Ways to Evolve Your Promo Company

Feel like your branding strategy is a bit ...

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5 Benefits Of Custom Floor Mats

How can companies make a positive impact...

Q&A: How Branding Raises Apparel Perceptions

Wearables

Branded apparel doesn't have the highest perceived value from end-buyers , but...

5 Ways Fashion Apparel Will Increase Your Business

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Don't let your sales approach be so last season. If you want to capture the...

Discover Sales Opportunities In The Great Outdoors

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As the temperature rises, nature lovers and outdoor enthusiasts everywhere are...

The Beginner’s Guide to Workwear: Start Selling Now

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If you're selling apparel but not taking advantage of workwear, you're missing out on...

The Right Fit: Gear Up For Summer With T-Shirt Sales

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It's getting hot, hot, hot. Summer is right around the corner, making it the...