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Marketing

"Liquid Gold" And The Psychology Of Color = More Profits
"Liquid Gold" And The Psychology Of Color = More Profits
Web Exclusive

When people ask what you do, here's a new answer: "I provide Liquid Gold." As...

5 Features That Make Golf Apparel a Must-Sell
5 Features That Make Golf Apparel a Must-Sell
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Golf apparel isn't just for golfing anymore. Polos and layering pieces are packed...

Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...


Make The Sale With Any Client: 5 Event Essentials For Under $5

Your clients want promos for their...


The Foolproof Custom Promo Checklist

Are you ready? We're about to take...

Protective Apparel Guide: Who, What and How to Sell
Protective Apparel Guide: Who, What and How to Sell
Web Exclusive

The global protective clothing market is estimated to be worth over $7.33 billion,...

The 2019 Top Apparel Trends Report
The 2019 Top Apparel Trends Report
Web Exclusive

What's new and in style? Lauren Cocco, Vantage Apparel's Director of Merchandising,...

Five Merch Trends From the Masters
Five Merch Trends From the Masters
Web Exclusive

Golf’s first major tournament of the year includes frenzied buying of branded merchandi...

6 Ways to Sell No-Risk Apparel From Overseas
6 Ways to Sell No-Risk Apparel From Overseas
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When importing promo apparel, it sometimes feels like choosing between quality and...

Game of Thrones Branded Merchandise Push Reaches Fever Pitch

Everything from edibles to sneakers featur...


Boost Promotions Undergoes Rebrand

Chris Faris, president & CEO of Boost Prom...


How to Sell Apparel for Women, By Women

For over 40 years, Stormtech founder...

How to Provide Promotional Printing Better Than the Rest

Marketing materials, such as business...


Nebraska Tourism Commission On Verge of Big Promo Products Roll Out

It’s part of a new edgier marketing campai...


Alphabroder Achieves FAM Partner Status

Alphabroder, one of the industry's...

Three Marketing Takeaways From the Omaha Storm Chasers’ ‘Rebrand’ as the Omaha Potholes
Three Marketing Takeaways From the Omaha Storm Chasers’ ‘Rebrand’ as the Omaha Potholes
Web Exclusive

What started as an April Fools’ Day joke turned into a reality – and a brilliant bit of...

4 Profitable Industries for Outdoor Promos
4 Profitable Industries for Outdoor Promos
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The weather is getting warmer - strike while the iron is hot to maximize your sales...

Patagonia Shifts Corporate Sales Strategy
Patagonia Shifts Corporate Sales Strategy
Promogram

Popular apparel brand Patagonia, known for its outspoken activism and prominent...

Prime Line Launches Collection From Threadfast Apparel
Prime Line Launches Collection From Threadfast Apparel
Promogram

Prime Line (asi/79530) built its reputation in the promo industry by being a...

5 Events Where Promotional Printing Is Essential
5 Events Where Promotional Printing Is Essential
Web Exclusive

You're probably already selling promos for these top events, but you could be selling...

8 Promotional Printing Misconceptions You Shouldn't Believe
8 Promotional Printing Misconceptions You Shouldn't Believe
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If you're reading this, you probably have some hesitations about selling promotional...