Strategy

Outdoor Cap Taps New Head of Technology

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Jermaine Oldham is an Air Force veteran and has led technology teams at J.B. Hunt and o...

‘Full Steam Ahead’: Distributors Remain Positive as Sales Roll in

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Some economic indicators point to a possible recession in the coming months in North Am...

Elevate Your Apparel With These 4 Heat Transfer Trends

Whether it’s a vibrant direct-to-film tran...

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Pop! Promos Launches Curated Line of Quick-Turn Custom Merch

The Philadelphia supplier’s Pop! Pronto li...

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Podcast: How to Position GAP & Old Navy for Promo Apparel Profits

"Workwear" is an ever-evolving concept,...

Minnesota Made: How to Sell Branded Merch to Medical Professionals

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Did you know healthcare is the #1 market for promo , per the 2021 Counselor State of...

Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate

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Marshmallow-scented sunscreen, limited-edition floral patterns and musical collaboratio...

  News Roundup With ASI Media’s Writers

If your company sources any products or components from China's Xinjiang province,...

7 Best Practices for Healthy Eating on the Road

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When you’re busy on business trips with work-related tasks and socializing, food consci...

  Episode 108: State of Social Media in the Promo Industry

When it comes to adopting new...

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ASI Show Chicago + Next Level Apparel Sneak Peek

Like most, the Next Level Apparel (asi/738...

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Next Level Apparel Collection Highlight: Tri-Blends

Next Level Apparel (asi/73867) has...

Fall 2022 Preview: New Colors From Next Level Apparel

Next Level Apparel (asi/73867) is...

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5 Common End-Buyer Concerns & How to Solve Them

Solve problems, get promo orders. It's...

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Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game

The world’s most prestigious tennis tourna...

3 Strategies to Overcome Imposter Syndrome

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Many professionals have felt uncertain of themselves at one time or another, but there ...

6 Ways to Encourage Word-of-Mouth Marketing

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It’s free and effective. Here’s how to inspire satisfied customers to talk you up.

Prosecutors: Promo Distributor Expected to Plead Guilty to Fraud

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John Anthony Taylor is facing prosecution over an alleged PPE scam. He’s also been indi...

West Coast Port Worker Contract Set to Expire

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The U.S.’s top labor official said negotiations for a new contract are progressing and ...

A Single Letter Has Become the Gold Standard in Sustainability

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More companies in promo and beyond have been touting their status as a B Corp. Demand f...

Fully Promoted Franchise Acquires Garment Specialties

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The Cleveland-area franchise, which is part of the Top 40 distributor, has purchased th...