Strategy

The Official Promo Bag Sales Playbook: How to Sell Every Style

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Branded bags are big business.  They're also a big product category, encompassing...

5 Steps to Create a Sales Strategy

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As the end of the year approaches, now is the time to plot out your game plan for 2023.

BEL Promo Promotes Susan Lewandowski

Lewandowski has risen to the role of manag...

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I Tried an AI Art Generator & All I Got Was This Ugly Mug

Sites like DALL-E 2 and Midjourney are sti...

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Judge Goes Yard: Why Are Fans So Eager to Commemorate Sports History With Merch?

Branded products celebrating Aaron Judge’s...

Why You Should Sell Clients Sustainable Promos

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Your clients' promo choices can demonstrate their commitment to sustainable...

IDProductsource Appoints President

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The supplier has promoted Katelyn Aumock to the key leadership position.

Do You Need a Chief Sustainability Officer?

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Amid rising demand for sustainability and increased environmental regulation, CSOs are ...

Joe’s Promo Picks: Engagement-Boosting Gifts

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Product Editor Joe Haley found unique items for rewarding employees and clients.

  Episode 116: Interview With Max Berg of Eliqs

"Why can't I put my face on a beer?"  ...

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Editor’s Picks Showcase: Workable Sweaters & Vests

For much of the country, the fourth quarte...

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Premium Decoration Made Easy: How Premade Graphics Lead to More Sales

Every client wants the best decoration...

This Week’s New Suppliers: The Perfect Touch

Discover creative products from new ASI su...

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Facilisgroup Appoints Executives in Marketing & Supplier Relations

The new positions will help take the compa...

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iPromo Appoints Two New Executives

The distributor, which this year was named...

Holiday Gifts Made Easy: 3 Trends to Watch

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The end of the year is right around the corner.  Are you ready? Now's the time to...

Tajima Group Acquires Pulse Microsystems

Promogram Canada

The embroidery machine manufacturer says Pulse’s personalization, workflow and automati...

Promo Distributor That Got Scammed Shares Tips on How Not to Get Conned

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With strong evidence that racketeers are increasingly targeting industry companies with...

7 Steps to Developing Buyer Personas

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Creating profiles of your ideal clients is critical for effective prospecting and closi...

A Race Against the Storm: Florida Promo Firms Prep for Hurricane Ian

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Top 40 suppliers are among those temporarily shutting up shop as the potential Category...

Dye-Sublimation FAQ: Your Biggest Questions Answered

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You know dye-sublimation produces stunning full-color graphics, but do you know...