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Strategy

UFC Partners With Amazon Merch on Demand
UFC Partners With Amazon Merch on Demand
Promogram

It’s another marquee deal in the world of branded swag for the Seattle-headquartered mu...

5 Tactics for Improving Your Email Marketing
5 Tactics for Improving Your Email Marketing
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Email’s universal popularity makes it a prime medium for your marketing messages.

ScreenBroidery Hires Two to Leadership Team

The Indiana-based distributorship generate...


Touchstone to Expand With New Headquarters & Warehouse

The Top 40 distributor says the moves will...


YouTube, Spotify Broaden Shopping Features

Social commerce has been slowly but steadi...

How to Cash in With Name Badges
How to Cash in With Name Badges
Web Exclusive

Badges are a profitable, easy way to increase a sale without investing in equipment, su...

Should Promo Join BeReal – the ‘Anti-Instagram’?
Should Promo Join BeReal – the ‘Anti-Instagram’?
Web Exclusive

The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

First COVID, Now Inflation: Study Finds 47% of Small Businesses at Risk
First COVID, Now Inflation: Study Finds 47% of Small Businesses at Risk
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Online network Alignable surveyed thousands of small-business owners this summer, and a...

Cimpress Increases Annual Sales, But Records $54M Loss
Cimpress Increases Annual Sales, But Records $54M Loss
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The Top 40 distributor is the parent company of Vistaprint, National Pen and other busi...

Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...


Competitive Edge Aims to Bolster Leadership Team With Promotion, New Hire

The promo products distributorship, a fixt...


A Deep Dive Into Aquarium Gift Shop Promos

At the Mystic Aquarium in Connecticut, I s...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...


Study: Importers Paid $32 Billion in Tech Product Tariffs

The Consumer Technology Association is cal...


Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

As part of a new partnership with The Univ...

SAAGNY Names New Executive Director
SAAGNY Names New Executive Director
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Industry veteran John R. B. Cudahy has been named to the role at the regional promo pro...

SOI 2022: ‘It Feels Like Everybody Is Buying’
SOI 2022: ‘It Feels Like Everybody Is Buying’
Web Exclusive

Good news: clients are very eager to spend. But distributors have to navigate a wealth ...

SOI 2022: Ups and Downs for Top Markets
SOI 2022: Ups and Downs for Top Markets
Web Exclusive

The wild swings that came with the pandemic have led to some predictable reversals – bu...

Trucker Strike Poses New Threat to Supply Chains
Trucker Strike Poses New Threat to Supply Chains
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Truckers protesting a California law they say hurts their livelihoods have crippled ope...

5 Things Promo Can Learn From High-End Fashion
5 Things Promo Can Learn From High-End Fashion
Web Exclusive

Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

Charles River Apparel: A Legacy of Quality
Charles River Apparel: A Legacy of Quality
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For nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...