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Strategy

Promotions Planner: Year-End Events
Promotions Planner: Year-End Events
Web Exclusive

Start presenting ideas to clients for campaigns centered on December observances.

iPROMOTEu Names Director of Business Development
iPROMOTEu Names Director of Business Development
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The Top 40 distributorship has hired industry veteran Jeff Marks to the role.

Supply Chain Solutions: How to Avoid Delays & Meet Deadlines

Supply chain issues are, unfortunately,...


Last Gasp Deal Averts Railroad Strike That Would Have Caused Supply Chain Havoc

A strike would likely have had significant...


4 Quick Tips for Writing High-Quality Content

Google has been rolling out updates to its...

Are You Ready for Pumpkin Spice Season?
Are You Ready for Pumpkin Spice Season?

If it seems like there's more pumpkin spice-flavored foods filling your grocery store...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees
The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees
Web Exclusive

Hitex Marketing Group, a Miami-based distributor, conceived, developed and delivered th...

Jose Gomez Promoted to CEO of Edwards Garment
Jose Gomez Promoted to CEO of Edwards Garment
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Gomez now holds the title of president/CEO at the Top 40 supplier.

Good, Better, Best: The Secret to Displays & Signage Sales
Good, Better, Best: The Secret to Displays & Signage Sales
Web Exclusive

While most people are familiar with common promo categories like drinkware or...

5 Ideas for Targeting the Growing Gig Economy

Help companies that enlist independent con...


Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables

A common product in Sweden, the absorbent ...


Episode 113: Is BeReal for Real?

In the age of curated social media feeds...

The Magnet Group Promotes Nathan Baine to Director of Marketing

Baine has worked at the Top 40 supplier fo...


Sports Merch Mishaps Lead to Demand for Misprinted Items

It’s an ironic twist in the cases involvin...


Joe’s Promo Picks: Hit the Slopes

Product Editor Joe Haley features his top ...

Taylor Corp. Subsidiary Acquires Promo Supplier Accu Copy
Taylor Corp. Subsidiary Acquires Promo Supplier Accu Copy
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Taylor’s portfolio of companies already includes Top 40 firms Taylor Promotional Produc...

Decorating Design Details: Techniques & Tips for Success
Decorating Design Details: Techniques & Tips for Success
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In the world of promotional apparel, there are many options for decorating...

Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded
Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded
Web Exclusive

Before 2020, loungewear was for just that: lounging. As long as items were...

Next Level Apparel Highlight: Sueded Collection
Next Level Apparel Highlight: Sueded Collection
Web Exclusive

One collection in the Next Level Apparel (asi/73867) lineup that deserves more...

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education
Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education
Web Exclusive

In-person class is back in session! It's time to sell hard goods for those hard...

Report: Import Volumes Will Continue to Decline
Report: Import Volumes Will Continue to Decline
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That could help lead to more efficient movement of imported goods from port to warehous...