Strategy

  Episode 113: Is BeReal for Real?

In the age of curated social media feeds that show off picture-perfect content...

The Magnet Group Promotes Nathan Baine to Director of Marketing

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Baine has worked at the Top 40 supplier for 11 years, most recently as webmaster.

Sports Merch Mishaps Lead to Demand for Misprinted Items

It’s an ironic twist in the cases involvin...

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Joe’s Promo Picks: Hit the Slopes

Product Editor Joe Haley features his top ...

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Taylor Corp. Subsidiary Acquires Promo Supplier Accu Copy

Taylor’s portfolio of companies already in...

Decorating Design Details: Techniques & Tips for Success

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In the world of promotional apparel, there are many options for decorating...

Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

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Before 2020, loungewear was for just that: lounging. As long as items were...

Next Level Apparel Highlight: Sueded Collection

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One collection in the Next Level Apparel (asi/73867) lineup that deserves more...

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education

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In-person class is back in session! It's time to sell hard goods for those hard...

Report: Import Volumes Will Continue to Decline

That could help lead to more efficient mov...

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6 Best Practices to Nail a Virtual Job Interview

Conversations over a video platform are qu...

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Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

Amid more anti-swag rhetoric, it’s importa...

Tensions Escalate Between FedEx Ground and Its Contractors

Potential fallout could include disruption...

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Texas Decorator C.C. Creations Breaks Ground on $33M Facility

The firm says the expansion will help it i...

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NIL Deals for High School Athletes Are Here – Promo Should Capitalize

Promo products distributors and decorators...

Top Products: Hard Goods & Soft Goods to Sell ASAP

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Tired of searching for multiple suppliers to get the job done? Save time...

GroupeSTAHL Hires New Chief Financial Officer

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Derek Nugent is taking on the key role at the global manufacturer of garment decoration...

  Episode 112: Building Buzz for Your Promo Business

Ellie Bathe loves coffee so much she calls herself the "Chief Caffeinator" at ...

Twitter Rolling Out Edit Button; Promo Pros React

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The social media platform is testing, both internally and with premium subscribers, a f...

57 Reasons to Wear Secondhand Clothes

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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

Buyers Won’t Settle Forever for Slow Turnaround Times

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Rush orders have declined the last two years, but buyers will fall into old habits once...