Strategy

Logo Mats Rebrands With New Logo, Mascot and Fresh Tagline

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The Georgia-based supplier is debuting the new identity this week at the ASI Show Chica...

Strideline: New U.S. Facility Speeds Up Custom Sock Order Fulfillment From Weeks to 24 Hours

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The Seattle-headquartered supplier recently opened the production center in South Carol...

ASB Promotes Taylor Borst to Senior Director Role

Borst will be providing strategic directio...

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Charles River Apparel Names New Director of Sales

Sharon Steed, who formerly worked for Hirs...

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Key Features of Each of the 3 Fan-Favorite NLA Fabrics Now Available at Affordable Prices

There's a lot to love about Next Level...

How To Decorate 3 Price-Friendly & Popular NLA Styles

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In response to unprecedented price increases shaking up the industry over the past...

Prepare for the Unknown: Safe Sells for Any Economy

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While the economy is always in flux, your profits don’t have to be.

Fred Parker Joins Certified Marketing Consultants

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Parker, a veteran industry executive and the 2012 Counselor Distributor Entrepreneur of...

Top 10 ESP Searches: Summer Gatherings Prove Key for End-Buyer Campaigns

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Entertainment, cause-related and sporting events were back in full swing this season, a...

Industry Veteran Establishes Consultancy for Suppliers

Ray Rodriguez, most recently the vice pres...

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Alfano, Durand Return to the C-Suite at Top 40 Supplier Vantage Apparel

Christopher Alfano is now chief digital of...

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Q2 Sales Growth Increases for Distributors Even as Concerns Linger

Distributorships across all revenue catego...

Proforma Owners Nominated for Inc. 5000

The Inc. 5000 measures private companies’ ...

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UPS and Teamsters Poised to Resume Contract Talks

After negotiations broke down a couple wee...

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Infographic: Product Preferences in the Canadian Promo Industry

This second installment in our SOI infogra...

Next Level Apparel Names Vice President of Marketing

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Torin Rea comes to the Top 40 supplier from Careismatic Brands.

Toddy Gear Promotes Viktorya Kooistra to Marketing VP

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Kooistra has over two decades of experience in marketing communications, branding and p...

Mark Waisbrod Assumes CEO Role at St Regis

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Most recently, Waisbrod was the company’s chief operating officer for 12 years.

Destigmatizing Mental Illness, One T-Shirt at a Time

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Getting frank about anxiety and other mental health issues has become a powerful appare...

Stat Spotlight: Macro Data Points to Resilient U.S. Economy

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As these statistics highlight, inflation has cooled, consumer sentiment has improved, h...

Garyline & Eco Promotional Products Collaborate To Create Sustainable Change

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The small eco-focused distributor was upset with the Top 40 supplier’s packaging practi...