Strategy

Licensing Lessons

Advantages

A primer on collegiate licensing

How to Create a Three-Color Print

Wearables

Popular prints pop with color - learn how to create them in your shop. 1. Load...

8 Super Sports Promos

There are countless opportunities to...

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Avoid Being Blindsided by Rush Orders

Heightened demand for quick turnaround req...

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$400k To $4 million In Less Than Four Years

Ask Melinda Durkee, co-owner of Proforma...

Marketers Prioritizing Personalization

Promogram

Creating personalized marketing content is marketers' top goal for their data...

How Staples Creates Olympic Branded Merchandise

Promogram

In the Olympics, the signature event in Track & Field is the 100-meter sprint....

How to Master In-Person Communication

Advantages

While communicating digitally can be a boon, face-to-face relationship building is...

The Trial of the Digital Century

Advantages

Could the cellphone – one of the greatest inventions in history – actually be sabotagin...

How to Grow Beyond Promo Products

With less revenue coming from promo, distr...

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Target Picks up Baby-Monitoring Wearable

For anxious new parents, a simple...

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Instagram Announces New Feature, Challenges Snapchat

Instagram on Tuesday introduced...

How To Improve Sales Through Social Media

Distributors’ use of social media to gener...

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How To Score Sales In The Sustainable Building Niche

Sow the seeds of sales growth by partnerin...

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Vote Now! Cellphones On Trial

Is the smartphone more curse than...

How To Create A Trade Show Strategy

Advantages

A how-to guide for those just starting out in promo sales

Video: Improve Your Leadership Skills

Web Exclusive

In this episode of the Wearables Playbook, Senior Editor Theresa Hegel shares a few...

Wearables News Briefs - August 2016

Web Exclusive

BERNINA of America announces a Pinterest sweepstakes, with the chance to win a...

How to Leverage LinkedIn for Sales

Advantages

A straightforward guide to success that can become your foundation for social selling.

‘Snowden’ Stuns Comic-Con With Unique Promo

Web Exclusive

Comic-Con has become a buffet of pop culture-themed ad specialties over the past...

Most Important Qualities in Distributor-Supplier Relationship

Counselor

The supplier-distributor relationship makes the promotional world go ‘round. But what m...