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Strategy

Marketers Prioritizing Personalization
Marketers Prioritizing Personalization
Promogram

Creating personalized marketing content is marketers' top goal for their data...

How Staples Creates Olympic Branded Merchandise
How Staples Creates Olympic Branded Merchandise
Promogram

In the Olympics, the signature event in Track & Field is the 100-meter sprint....

How to Master In-Person Communication

While communicating digitally can be a...


The Trial of the Digital Century

Could the cellphone – one of the greatest ...


How to Grow Beyond Promo Products

With less revenue coming from promo, distr...

Target Picks up Baby-Monitoring Wearable
Target Picks up Baby-Monitoring Wearable
Web Exclusive

For anxious new parents, a simple baby monitor - even the video variety -...

Instagram Announces New Feature, Challenges Snapchat
Instagram Announces New Feature, Challenges Snapchat
Web Exclusive

Instagram on Tuesday introduced Instagram Stories, a new feature that lets people...

How To Improve Sales Through Social Media
How To Improve Sales Through Social Media
Counselor

Distributors’ use of social media to generate new business is quickly on the rise, but ...

How To Score Sales In The Sustainable Building Niche
How To Score Sales In The Sustainable Building Niche
Advantages

Sow the seeds of sales growth by partnering with green building businesses.

Vote Now! Cellphones On Trial

Is the smartphone more curse than...


How To Create A Trade Show Strategy

A how-to guide for those just starting out...


Video: Improve Your Leadership Skills

In this episode of the Wearables...

Wearables News Briefs - August 2016

BERNINA of America announces a...


How to Leverage LinkedIn for Sales

A straightforward guide to success that ca...


‘Snowden’ Stuns Comic-Con With Unique Promo

Comic-Con has become a buffet of pop...

Most Important Qualities in Distributor-Supplier Relationship
Most Important Qualities in Distributor-Supplier Relationship
Counselor

The supplier-distributor relationship makes the promotional world go ‘round. But what m...

Fashion Faceoff: Winner Revealed
Fashion Faceoff: Winner Revealed
Web Exclusive

The cat's finally out of the bag. Erin Keenan, now a senior at Moore College of Art...

Wearable Cameras Help Document Life’s Moments
Wearable Cameras Help Document Life’s Moments
Web Exclusive

Every breath you take, every move you make, lifelogger technology is watching...

How to Target the Craft Beer Industry
How to Target the Craft Beer Industry
Advantages

Rising sales and a national reach make the craft beer industry an excellent market for ...

8 First-Rate Tech Promos
8 First-Rate Tech Promos
Advantages

Technology products are great for gift-with-purchase programs, for welcoming new...

Show Report: Fall 2016 New York Fashion Week
Show Report: Fall 2016 New York Fashion Week
Web Exclusive

Fall 2016 at New York Fashion Week was about designers flaunting texture and...