Strategy

Industry Companies Prepare for Hurricane Matthew

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As Hurricane Matthew moves toward the U.S., industry companies are taking precautions...

Promotional Products Profile - A Force for Change

Counselor

A distributor’s former vice president of sales & marketing, Mary Ellen Clausen found he...

American Apparel Confirms New CEO

Chelsea Grayson has officially taken...

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Top 10 Promotional Products Tweets of the Week - October 7, 2016

Each week I spend a good deal of time on...

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Netflix Recreates Luke’s Diner to Promote Gilmore Girls Revival

On Wednesday, streaming giant Netflix...

Lands’ End Raises Funds for Cancer Research

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Apparel brand Lands' End, parent company of Lands' End Business Outfitters...

Retailers Increasing Their Paid Social Media Conversion

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Facebook tops retailers' lists of social media platforms that lead to customer...

5 Reasons to Use an Online Designer

Counselor

1. Customer focus. Scott Allen, president of InkSoft, which offers InkSoft...

How To Expertly Navigate Your Next Software Purchase

Counselor

Know exactly what you're getting before you commit. What to Ask When...

What to Ask Before Purchasing Software

Make sure the pros outweigh the cons...

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How to Master A Border Design

Add some style to the hems of clothing or ...

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Understand Your Trimming System

Here's the sequence of actions involved...

How to Create a Seven Color Print

Make your artwork stand out. 1....

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Master Reflective Inks

Reflective inks can be useful in workwear,...

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How To Win Sales With In-Person Cold Calls

Can walk-in sales calls still work? You be...

Market Effectively Via Livestream

Counselor

Utilize these helpful ideas to build your promotional company's online engagement. ...

Utilize Live Streaming Platforms For Your Business

Counselor

From virtual showrooms to product tutorials and more-- boost your business presence...

4 Tips for Better Organic Reach

Advantages

Master Keywording: SEO keywords are the important words and phrases in your web...

Towel Specialties Launches New Division

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Towel Specialties (asi/91605) has launched its new Cobblestone Mills division,...

Promotional Products Statistics for the Hispanic Market

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Only 4% of promotional products distributors currently have reps focused on selling spe...

How to Sell Promotional Products to Unfamiliar Groups

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Beware cultural differences when selling ad specialties and learn who your customers re...