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Strategy

Supplier Sales Rep of the Year Runner-Up - Loren Richardson, Alphabroder
Supplier Sales Rep of the Year Runner-Up - Loren Richardson, Alphabroder
Supplier Global Resource

When Loren Richardson married his wife Jennifer 16 years ago, he assured her that...

Customer Service Rep of the Year Runner-Up - Rich Fatone, Garyline
Customer Service Rep of the Year Runner-Up - Rich Fatone, Garyline
Supplier Global Resource

When he first joined his current company, Bronx, NY-based Garyline, in 1992, Rich...

Supplier Sales Rep of the Year - Matt Wagner, Fields Manufacturing
Supplier Sales Rep of the Year - Matt Wagner, Fields Manufacturing
Supplier Global Resource

Salesman by day and cowboy by night, Matt Wagner lives a double life with a single goal...

5 Tips for Better Hat Embroidery
5 Tips for Better Hat Embroidery
Wearables

Caps are king at Creations In Thread in Wickenburg, AZ. "It's a cowboy town, so I do...

Advice For a Successful Embroidery Shop
Advice For a Successful Embroidery Shop
Wearables

Veteran business coach Joyce Jagger went to Wickenburg, AZ, to help cowgirl embroiderer...

These Temporary Tattoos Turn Your Arm into a Touchpad
These Temporary Tattoos Turn Your Arm into a Touchpad
Web Exclusive

Temporary tattoos can be a fun, fashionable and cost-effective promotional product,...

Top 10 Promotional Products Tweets Of The Week - October 28, 2016

Welcome to my Top 10 Fave Tweets of the...


How Promo Products Salespeople Can Beat Stress

A new Advantages survey shows more industr...


Q&A: Why Customers Decide to Buy

How and why do consumers decide what to...

How To Create a Textured Screen Print

Texture varies the printed surface for a u...


5 Ways to Regain Confidence When the Going Gets Tough

As a former plus-size model, I know...


Dick’s Sporting Goods Wins Auction for Golfsmith

Working with liquidators, Dick's...

Unique Niche: How To Score Sales With Renaissance Festivals
Unique Niche: How To Score Sales With Renaissance Festivals
Advantages

These themed fairs can lead to lucrative deals for promotional product distributors.

Top 10 Promotional Products Tweets Of The Week - October 21, 2016
Top 10 Promotional Products Tweets Of The Week - October 21, 2016
Web Exclusive

From "Paws" to political puppets, I'm back for another week of my 10 favorite tweets...

Q&A: EmbroidMe President Joseph Loch
Q&A: EmbroidMe President Joseph Loch
Promogram

It's been just three weeks since Joseph Loch was named president of Top 40...

Lands’ End to Produce New Delta Uniforms
Lands’ End to Produce New Delta Uniforms
Promogram

Lands' End, parent company of Lands' End Business Outfitters (asi/250566), is flying...

Staples Moves to Expand Beyond Office Supplies
Staples Moves to Expand Beyond Office Supplies
Promogram

As reported in Bloomberg Businessweek, Staples Inc., parent company of Top 40...

Rebranding Success Story: Axis Promotions
Rebranding Success Story: Axis Promotions
Counselor

Several years ago, Top 40 distributor Axis Promotions (asi/128263) determined it...