Strategy

When Packaging Becomes the Product

Web Exclusive

Not long ago, ASI's Andy Cohen wrote a piece about the importance of packaging ...

How to Respond to “I Need to Make Sure My Boss Is OK With This"

Advantages

Close in on a successful sale by besting this objection with these four strategies....

Overcome the “Does This Stuff Really Work?” Objection

Use this advice to open the minds of...

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How to Beat the “I Found It Cheaper Online” Objection

Beat the e-commerce objection with these...

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5 Tips for a Prosperous Business

Prepare to Prosper with these tips. ...

Tips for Introverts

Advantages

Are you a little shy? Don't worry - you can still find success at trade shows. ...

Should You Implement a Decorating Contract?

Counselor

Contract decoration isn't the automatic choice for distributors anymore. ...

6 Personal Branding Lessons for Professionals

Wearables

Whether you’re a rule-maker or rule-breaker, these surefire tips will help you gain att...

Selling Tips for Promotional Product Distributors

Advantages

You are your strongest selling point. But you're also your greatest villain. In an...

Fitbit Updates App, Announces Partnerships

Despite releasing no new devices at CES...

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Decoration Tips

How do you outsell promotional apparel...

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Mobile Ad Spending Forecasted To Surge

A new forecast from research firm...

Commentary: Your Time Is Now

February marks the 37th anniversary of the...

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6 College Apparel Trends

Win over high school and college kids...

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4 Tips for a Better Business Card

Your business card will be a more...

Marino Stokes Crowd, Shares Advice At ASI Orlando

Promogram

Like he did on the football field, NFL Hall of Famer Dan Marino covered lots of...

Carter Touts Passion, Accountability At Keynote

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Coach Ken Carter strode out onto the stage at ASI Orlando on Thursday, looked out...

Under Armour Shows Off Smart Shoes, Sleepwear

Wearables

When it comes to fitness-related wearable technology, Under Armour wants to be a...

How to Avoid Common Salesperson Mistakes

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In sales, every mistake is magnified, which is why steering clear of missteps is one...

Incentive Experts Share Strategies for Success

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In a packed session at ASI Orlando, Andy Cohen, ASI's vice president of Editorial...

Reach Five Generations Online

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By 2020, the concept of the laptop will be extinct - that's how quickly technology is...