Strategy

In The News - August 2017

Promogram

Prism Ink  has announced the acquisition of Graphics One. Per the agreement,...

Game of Thrones Plot Retold in Epic Tapestry

Web Exclusive

If you missed the last few seasons of HBO's blood-soaked fantasy saga Game of...

Fire Tears Through Cooler Graphics’ Production Facility

A fire destroyed the production facility...

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Building an Iconic Uniform Program

Back in April, McDonald's debuted...

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Reorganize Your Screen Room

This department shouldn’t be an afterthoug...

Podcast: A Business Guide for Screen Printers

Web Exclusive

One of the things screen-printing supply company Ryonet is known for is a robust...

Louis Vuitton Releases Luxury Smartwatch

Web Exclusive

In the market for a new smartwatch? Well, if you have around $3,000 dollars to spare,...

McDonald's Lets You Wear Your Big Mac Love

Web Exclusive

A new, limited time merchandise collection promotes McDonald’s delivery service.

Behind the Scenes at the Wearables Fashion Shoot

Web Exclusive

This year, Wearables is looking beyond the merely trendy to give readers some tips on...

Profit Pressure

Fewer distributors expect profits to incre...

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Promo Confidence Gap

In the near-term, distributors are less op...

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The Need for Speed

In the digital age, customers want everyth...

The Fight for Brand Exposure

Distributors plan to spend more on marketi...

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The Age of E-Commerce Is Here

Firms that ignore e-commerce shifts risk b...

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Going Beyond Promo Products

Facing growing competition, promo firms ar...

How to Cash In On the Education Sector

Counselor

Distributors can capitalize on the promo industry’s top market by taking a timely appro...

Social Networking: The New Age of Prospecting

Counselor

With cold calling on the decline, promo firms are opting for a more social approach.

Why Your Website Should be Mobile-Friendly

Counselor

A growing number of distributors now offer a mobile-friendly version of their site. Her...

Inkjet Printing vs. Pad Printing for Promotional Items in 2017

Web Exclusive

When it comes to product decoration for most promotional items in 2017, you have...

Amazon Might Launch Messaging App

Promogram

Amazon might be developing a messaging application that could compete against social...

Ace The Back-To-School Market

Web Exclusive

A show of hands: Did you know back-to-school spending is the second biggest shopping...