Strategy

Case Study: The Human Touch

Advantages

Face-to-face interaction has immensely benefitted this distributor’s prospecting.

NAFTA Talks Spark Concern in Promo Industry

Promogram

The latest talks to rework the North American Free Trade Agreement entered Tuesday...

Slideshow: Crash Course in Apparel Decorating

Earlier this month, I headed up to ...

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Kevin O’Leary: Successfully Growing Your Startup

In this Strategy Session podcast, Kevin...

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Market to Target: Trade Shows

With consistent growth and oceans of promo...

London Fashion Brand Embraces Digital Printing

Wearables

Since 2003, Contrado - an aspirational fashion and lifestyle brand, part of Contrado...

High Performance at Low Temperatures

Wearables

Screen printing on synthetic materials like polyester requires special considerations t...

Lanco President Talks Acquisition, Past Challenges

Promogram

As Counselor reported last week, Top 40 supplier Lanco (asi/66224) has entered an...

Case Study: Leveraging LinkedIn

Advantages

Harnessing the power of this social media platform has taken one distributor’s sales sk...

Proposed Federal Provision Could Hurt Sales of Incentives, Awards

As political leaders look for ways to...

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Mid-Nite Snax Is Expanding

Construction is underway on a...

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Brown No Longer With PCNA

Jeff Brown, who had served as president...

Legal Cannabis Producers in Canada Propose Advertising Standards

The debate continues in Canada over how...

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Hot Pink Adds an Element of Fun to Apparel

Hot pink is the new millennial pink ,...

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Expert Secrets: Find Success in Niche Markets

Danny Friedman, president of Danny Inc.,...

To Hurricane Hell & Back

Counselor

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Hearts Bigger Than the Storms

Counselor

In a nondescript industrial park, baking in the mid-day Houston heat, Peter and Paul...

Hurricane Harvey: The Human Impact

Counselor

Counselor shares a sampling of the thousands of personal stories of promo professionals...

Wearables News Briefs - November 2017

Web Exclusive

Stormtech Performance Apparel   (asi/89869) welcomes back Mike Oliver as new...

Hurricane Irma: The Human Impact

Counselor

Counselor shares a few personal stories of promo professionals affected by Irma.

Dickies Outfits Green Bay Packers Outdoor Staff

Web Exclusive

Dickies, parent company of Dickies Occupational Wear (asi/49675), has partnered with...