Strategy

Sanderson Leaves Overture; Gilley Named CEO

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Heather Sanderson has left her role as CEO of Top 40 distributor Overture Promotions...

Instagram Takeover: Logo Unlimited

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In the latest installment of Wearables' ongoing Instagram Takeover feature, we...

5 More Decorators to Watch

In the November/December issue of...

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Distributor Growth Slows in Third Quarter

Promotional product distributors...

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S&S Activewear Launching New Facility in Georgia

Top 40 supplier S&S Activewear...

Custard Slime – Or Business Lessons From A 4th Grader

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In my older son's fourth grade class, there is a big-time CEO in the making. The...

Former Navy SEAL Touts Preparation, Execution in Power Summit Keynote

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In the closing session of the 2017 ASI Power Summit, ex-Navy SEAL Chris Gomez told a...

The Life Cycle Of A Custom Product

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Work with a knowledgeable supplier and follow these five steps to ensure your client’s ...

5 Tips For Selling To Millenials

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Millennials are particular about their promotional apparel. Here are the reasons why – ...

Shinola President Discusses Branding, U.S. Manufacturing

Back in 2011, Shinola was just four guys...

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Build Brands, Win Fans With Event Marketing

A massive canopy in the shape of...

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Predicting 2017 World Series Winners

Way back in April, before the 'boys of...

Adaptive Wear a Growing Niche Market

People with mental and physical...

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Cooler Works With App To Toss Beers & Other Cans

Dear World, You can stop inventing stuff...

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Unleash Your Color Palette

Most art programs default to CMYK colors, ...

Embroidery Tricks for Towels and Other Plush Fabrics

Wearables

The plush fabric of towels, bathrobes, polar fleece and even stuffed animals requires s...

Report: Amazon to Offer Its Own Private-Label Athletic Apparel

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Amazon's massive growth is showing no sign of slowing down, and now the e-commerce...

Q&A: Crafting Smart, Stylish Wearable Tech

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Getting people to take healthy action in their lives is important, says Chalisa...

Redwood Classics Apparel’s Kathy Cheng Named WBE Canada Ambassador 2017

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Redwood Classics Apparel (asi/81627) announces that President Kathy Cheng was...

Taco Bell, Forever 21 Launch Joint Fashion Line

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Promotional clothing lines are a serious marketing opportunity for brands. Need...

Use Branded Bags To Increase Impressions

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Consumers often feel bombarded by the barrage of ads and social media messages vying...