Strategy

The Farmlink Project Makes Leftovers Cool With Mindful Merch & Trendy Partnerships

Sustainability

The youth-led nonprofit, which redirects farmers’ surpluses to food banks, has worked w...

How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

Strategy

As with events like the World Cup, the Olympics merchandise reflects on the host city/c...

Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing

When it comes to  full-color printing...

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Federal Cannabis Rescheduling Could Lead to Opportunity for Promo

The planned move from the DEA to classify ...

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The Power of Customization: How To Upgrade Any Product

What if we told you there was a simple...

In The News - May 2024

News

Outdoor Cap Company (asi/75420), a Top 40 supplier, has released its latest...

Distributors Targeting Greek Market Turn to Students for Inspiration

Strategy

Licensing barriers and inflationary pressure have created sales challenges, but for pro...

Your Path to Increased Profit: Is Every Department Thriving?

Strategy

Having a grasp on every aspect of your business is essential to finding the units where...

Google Delays Elimination of Third-Party Cookies From Chrome Browser

News

It will be at least 2025 before the search giant nixes the online trackers – a change t...

I Love Indie Bookstore Day & I Have the Merch To Prove It

For the past 11 years, independent booksto...

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Apparel Company Creates Sustainable Embroidery Innovation

EC Clothing can create multicolored embroi...

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ASI Chairman Norman Cohn Becomes TikTok Influencer

An unboxing video his granddaughter posted...

The Campaign Case Study: ‘Rounding Up’ For a Cause

A California-based distributor’s on-trend ...

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Ace Hardware Celebrates Its Centennial With Vintage-Themed Merch

To ring in the anniversary of its 1924 fou...

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Decorating Roundup: Vastex Offers New Direct-to-Film Equipment

Plus, Arcus Printers has introduced a new ...

Promo for the Planet Turns 2

Sustainability

ASI Media’s award-winning sustainability resource hub is celebrating its second anniver...

Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

Strategy

As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...

#Counselor70: Industry Leaders Reflect on ‘My Counselor Moment’

Strategy

Promo veterans look back on their most memorable appearances in the magazine, and what’...

Fanatics & Cactus Jack College Merch Collab Flies Off Rack

Strategy

The sports outfitter collaborated with rapper Travis Scott’s streetwear brand to develo...

Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

Strategy

At one of the largest arts festivals in the country, many eschewed fine-art purchases f...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Strategy

Over the last 70 years, our magazine has done more than its share of prognosticating ...