Strategy

Use Science to Sell

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Can you actually influence the brain of your buyer to help you win more business? The...

In The News - January 2018

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American Solutions for Business (asi/120075) recently had one of its sales...

Hot New Products From CES 2018​

CES, the massive consumer tech trade...

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Most Popular Colors in Promo Fashion for 2018

The future's so bright, you'll need...

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Kevin O’Leary Impresses in ASI Orlando Keynote

The ASI Show Orlando was a few miles...

Expert Techniques to Overrule Customer Objections

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As a sales professional, you can't fear rejection. While clients and potential...

How to Grow Your Family Business

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Less than one-third of family businesses survive the transition from first to second...

How to Deliver a Big Message on a Small Screen

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Web presentations are the way of the future - they're efficient, cost-effective and...

Wearables News Briefs - January 2018

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Atkinson Consulting , run by decorated-apparel veteran Marshall Atkinson, has...

D.C. Company Aims to Disrupt Sports Merch Industry With Real-Time Merchandise

Professional and collegiate sports are...

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Proforma Founder Starts New Business

Greg Muzzillo, founder of Top 40...

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And the Marketing Word of the Year Is…?

Evolving from a Steven Spielberg film...

T-Shirt Leads to “Christmas Miracle”

A New Jersey man in need of a kidney...

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Lanco’s New Owners Lay Out Future Strat Plan

As was finalized earlier this month,...

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Promo Talk: Deanna Rademachir, Sir Speedy Print/Signs/Marketing

Candid opinions from industry pros.

The Future of Financing

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As technology changes lending trends, businesses will have more options than ever to ra...

Facebook to Curtail ‘Engagement Bait’

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Facebook continues to crack down on what it deems non-authentic interaction on its...

Swag Styles of the Rich and Famous

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Luxury branded items prove pricing is all about perception, not inherent value.

Scalable Press Aims for Quick-Turn Decorating

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Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

Combine Raster and Vector Images Seamlessly

Wearables

The goal is to fix and size the raster element before you bring it into a vector program.

4 Ways To Warm Your Sales

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Inspire outerwear sales this fall and winter by focusing on performance-rich thermal an...