Strategy

‘Seeing’ the ‘Meats’: Arby’s and Warby Parker Create WArby’s Rebrand

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This week, New Yorkers will be able to experience an unlikely rebranding partnership....

New Sneakers Let You Run on Dunkin'

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America runs on Dunkin'. Now, that familiar slogan has become literal as well as...

Delta Apparel’s Salt Life To Launch Its Own Beer

Many promo companies are working hard to...

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Q&A: JERZEES Exec Discusses New Active Casual Tees

JERZEES (asi/40650) recently announced...

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Oriental Trading Launches Custom Apparel Web Store

Oriental Trading Co., a top online...

Pantone Creates New Wine-Inspired Color

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Wine has helped fuel many an artist's creative endeavors. And now, a particular wine...

Apparel Orders Should Be Easier Than That

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Ordering apparel should be easy. Unfortunately, some of our competitors don't know...

Elon Musk Is Turning Rocks, Bricks Into Promo Products

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Elon Musk just might be the king of company merch. First, he scored a major...

Bacon-Scented Conditioner, Cheesy Shampoo, Promote Breakfast Sandwich

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Everything might not be better with bacon after all. Case-in-point: We suspect...

Proposed Legal Pot Packaging Logo Sparks Debate

Looking for controversy in the debate...

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Old Spice Offers Scented Paper Blazer to GQ Subscribers

Though it's known for its almost surreal...

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Top-5 Ways To Profit From Selling Pet-Related Promos

Get ready to FETCH more sales with...

How Screen Printers Can Effectively Use White Ink

White plastisol ink tends to give screen p...

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Vastex Relocates to Larger Facility

Screen-printing equipment maker Vastex...

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California Considers Extra Labeling for Polyester Clothing

California is considering a bill that...

Proforma Recognizes 172 Million Dollar Club Members

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Top 40 distributor Proforma (asi/300094) honored its 172 Million Dollar Club members...

Bombings Prompt Promo Firms to Adjust Deliveries

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Tensions among residents and businesses remain high in Austin, TX, even after police...

5 Opportunities To Grow With Signs & Displays

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If you're not taking advantage of the signs and displays market, it's time to get...

Promo Market To Target: Charity Races

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Fundraising walks and races have never been more popular, and you can help organizers a...

Merch Watch: Carson Wentz Tops Tom Brady In Jersey Sales

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The Philadelphia Eagles have again beaten the New England Patriots - this time in a...