Strategy

Cintas Announces Leadership Changes

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Top 40 distributor Cintas (asi/162167) has announced that J. Phillip Holloman will...

The Best Way for Brands to say 'I’m Sorry'

Advantages

In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

Promotional magnets are super...

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5 Ways to Evolve Your Promo Company

Feel like your branding strategy is a bit ...

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Supreme Court Rules Political Swag Ban Unconstitutional

The U.S. Supreme Court has struck down...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

U.S. Officially Slaps China With Significant Tariffs

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President Donald Trump is moving ahead with 25% tariffs on $50 billion worth of...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Natural Trends Adds Febreze to Its Offerings

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Utah-based supplier Natural Trends (asi/73497) has announced it's furthered its...

Supplier Provides Conference Pads for Trump/Kim Summit

Promo industry firm Dacasso (asi/48125)...

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U.S. World Cup Absence Affecting Promo

Although the FIFA World Cup is the most...

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Bobblehead Case Goes Before Ohio Supreme Court

A court case with implications for the...

Survey: Small Business Optimism Nears Historic High

Small business optimism is soaring in...

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Canadian Promo Industry Reacts to Tariffs

In the weeks following President Donald...

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Give The Gift Of Better Branding With Unique Gift Sets

Don't let your clients get bored with...

Why Puzzles Make The Perfect Pitch

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In today's world of immersive technology, one type of promotional product stands out...

Changing Perceptions Of Promo Apparel

Wearables

End-buyers don’t have high opinions of branded garments. Here’s how you can change thei...

Opportunity Watch: New Jersey Could Legalize Recreational Marijuana

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The Garden State is poised to get a little greener - and that could spell sales...

4 Products That Put A New Spin On The Basic Bag

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Papa's got a brand-new bag - maybe it's time you did too. Bags are carried out in...

Vapor Now Offering ‘Print-on-Demand’ Sublimated Mossy Oak Apparel

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Promo supplier Vapor Apparel (asi/93396) and Mossy Oak have partnered on a new...

5 Benefits Of Custom Floor Mats

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How can companies make a positive impact on customers before they even walk through...