Strategy

How To Win Over Key People

Advantages

Don’t look for the decision-maker by using a hard sell. Start with getting key people o...

Let Freedom Ring with Vintage Americana Clothing

Web Exclusive

Stars and stripes in faded shades are trending at retail.

Shakira Removes Necklace Resembling Nazi Symbol From Merch Collection

The pop singer was criticized for selling ...

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Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer...

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The Right Fit: Back-To-School Style Guide For Children's Apparel

If you want BIG sales, it's time to...

Women of Promo Confront Workplace Inequality

Advantages

The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

New Service Lets YouTubers Sell Swag From Video Pages

Promogram

YouTube is allowing creators to sell branded merchandise directly to fans through a par...

Q&A: EverythingBranded USA Plans West Coast Expansion

Counselor

EverythingBranded USA (asi/160791), the U.S. arm of U.K.-based Charles Alexander...

Promo Women: Personal Safety Comes First

Advantages

Women are no strangers to the potential risks that threaten their safety....

How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...

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3 Creative Ways To Differentiate Your Promotional Pens

Promotional pens are one of the...

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Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what...

Will 3-D Printing Upend Promo Supply Chain?

A Brooklyn company is using 3-D printing t...

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Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Back-to-school shopping happens over an...

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Child Prodigy Inspires T-Shirt Brand

A talented child artist’s creations launch...

Supreme Court Rules States Can Collect Online Sales Taxes

Promogram

States can now force internet retailers to collect sales taxes in states where they...

Victoria Wins Court Battle to Ban Plastic Bags

Promogram

The Canadian city of Victoria has won a court battle over its right to ban plastic...

Cintas Announces Leadership Changes

Promogram

Top 40 distributor Cintas (asi/162167) has announced that J. Phillip Holloman will...

The Best Way for Brands to say 'I’m Sorry'

Advantages

In this new format, ASI’s editors and writers discuss major branding trends.

How To Maximize Profits With Magnets

Web Exclusive

Promotional magnets are super customizable for your customers, as well as a low-cost...

5 Ways to Evolve Your Promo Company

Counselor

Feel like your branding strategy is a bit behind the times? Refresh your team’s approac...