Strategy

How to Increase Your Margins With Direct-Mail Magnets

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If your clients aren't investing in direct mail, they're missing out on a big selling...

How to Evolve in the Promo Products Industry

Counselor

A look at how one company stays fluid amid constantly changing client demands.

Wearables News Briefs - September 2018

Storm Creek  (asi/89879) has released...

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Enter the Wearables Apparel Design Awards

We've extended the deadline of the...

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Video: Translating T-shirt Trends

T-shirts are ubiquitous. More than 2...

Promo Talk: Larry Alford, Axis Promotions

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Candid opinions from industry pros.

How to Make the Best First Impression With Your Website

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A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

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The initiative sees Marvel Entertainment partnering up with professional sports teams f...

Case Study: Providing Branded Winter Apparel to A Fortune 100 Company

Counselor

An inside look at how sales & projects come together.

US Announces Trade Deal With Mexico

In a special announcement from the Oval...

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Strategies For Boosting Promo Pen Sales

Writing instruments have declined in indus...

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New Captain Marvel Merch-Marketing Has Fans Excited

Before the movie, the merch. So it is...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

ASI’s editorial team had a look-see at the...

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How To Customize Your Lanyards

You can embroider tiny logos or small bloc...

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Carleen Gray Named CEO of GroupeSTAHL

Gray has worked for more than two decades ...

Case Study: Google Goes Live

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YR Live, a live customization experience agency based in the U.K. with offices in Los...

How to Bring in Big-Name Brands With One Item

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Wouldn't it be nice if you knew how to sell the one product  every  large account...

Our Take – Focus On What Matters

Counselor

It's a wonder anybody gets anything done these days. The distractions are just...

Kritzer Marketing Owner Appears on Below Deck Mediterranean

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Appearing on one of the most popular shows on cable television has been highly...

Gen Z and the Promo Products Industry

Counselor

A large, diverse generation is starting to come of age. Here’s how the promotional prod...

6 Surprising Stats About Back-To-School Sales

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The back-to-school shopping season is in full swing, which means now's the time to...