Strategy

Marine Layer Receives Investment from Equity Firm

Promogram

San Francisco-based Marine Layer (asi/68730), supplier of casual lifestyle apparel...

Fashion Insights Discovered By AI

Wearables

Kavita Bala and her team at Cornell University used artificial intelligence to...

6 Advances in Apparel

Take a look at the biggest up-and-coming t...

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End-Of-Year Incentives End-Users Will Want To Wear

Apparel and accessories are some of the...

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How to Develop a Content Strategy

Drive people to your site organically with...

How to Build a Community on Social Media

Advantages

This distributor builds goodwill on social media to drive traffic naturally.

Gritty: Marketing Gold or Short-Term Stunt?

Web Exclusive

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Target Decorated Apparel Names President

Web Exclusive

Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Top 5 Customers For Healthcare Promos

Web Exclusive

Top 5 Customers for Healthcare Promos Promo products are essential for...

5 Workwear Trends To Watch

Think apparel trends don't apply to...

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Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

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How to Provide Added Value in the Promo Industry

FACT: Nearly 90% of U.S. consumers want...

Don’t Give Up On Customer-Gifting Programs

Customer gifting is in decline, but distri...

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‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

NFL Rookie Minkah Fitzpatrick has taken fl...

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How to Refresh Your Brand

According to a survey from The Content...

8 Ways to Use Snapchat for the Promo Industry

Counselor

Few promo firms use this unique social platform that has 191 million daily users. Here’...

U.S. Hits China With Largest Round of Tariffs

Promogram

China retaliated with a tariff on certain American goods.

Why Housewares Should Be Your Next Hot Seller

Web Exclusive

There's no place like home. End-users certainly know this, but do your clients?...

Why You Should Be Selling Calendars

Web Exclusive

Calendars may seem like a thing of the past, especially since cellphones are...

Who Is Amy Ingram?

Wearables

During the reporting process for the feature article I wrote on artificial...

N.J. City Enacts Comprehensive Plastic, Styrofoam Ban

Promogram

Such bans can potentially help the promotional products industry by encouraging sales o...