Strategy

How to Build a Community on Social Media

Advantages

This distributor builds goodwill on social media to drive traffic naturally.

Gritty: Marketing Gold or Short-Term Stunt?

Web Exclusive

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Target Decorated Apparel Names President

Target Decorated Apparel ...

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Top 5 Customers For Healthcare Promos

Top 5 Customers for Healthcare Promos ...

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5 Workwear Trends To Watch

Think apparel trends don't apply to...

Q&A: Matt Gresge, AIA Corporation

Web Exclusive

Under CEO Matt Gresge's leadership, AIA Corporation (asi/109480) increased...

How to Provide Added Value in the Promo Industry

Counselor

FACT: Nearly 90% of U.S. consumers want to engage with brands setting new standards...

Don’t Give Up On Customer-Gifting Programs

Advantages

Customer gifting is in decline, but distributors can reverse the trend by painting the ...

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

Web Exclusive

NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

How to Refresh Your Brand

According to a survey from The Content...

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8 Ways to Use Snapchat for the Promo Industry

Few promo firms use this unique social pla...

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U.S. Hits China With Largest Round of Tariffs

China retaliated with a tariff on certain ...

Why Housewares Should Be Your Next Hot Seller

There's no place like home. End-users...

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Why You Should Be Selling Calendars

Calendars may seem like a thing of the...

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Who Is Amy Ingram?

During the reporting process for the...

N.J. City Enacts Comprehensive Plastic, Styrofoam Ban

Promogram

Such bans can potentially help the promotional products industry by encouraging sales o...

Why You Can Bet On Bags For Big Orders

Web Exclusive

Look around: Promo tote bags are carried everywhere, from offices, gyms and...

Is This the Next Evolution of Apparel Customization?

Wearables

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...

Amazon Launches Store to Promote Small Businesses

Promogram

Shoppers on Amazon can now buy exclusively from U.S.-based small and medium-sized...

AIA Names New SVP of Owner Success

Promogram

Kimberly Fulford took over the position at the Top 40 distributor this month.

6 Wristbands That Will Make Your Business Stand Out

Web Exclusive

Wristbands are one of the most popular product groups around, yet many distributors...