Strategy

Tim's Letter: Happy 65th Anniversary, Counselor!

Counselor

Thinking back on everything Counselor has accomplished over more than six decades, I...

Trump Store Unveils ‘Cherry Blossom Collection’

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The merchandise promotes Trump’s Washington, D.C. hotel during spring time.

Promo Products Pro Co-Founds South Florida's First 'Rage Room'

Kathy Barrios, an HR pro for Polyconcept N...

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How to Deliver an Impactful Value Proposition

Taking the time to craft a tailored value ...

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How to Improve Your Landing Page Conversion Rate

Use these 10 strategies to turn website vi...

FLA Will Require Affiliates To Publicly Reveal Factories

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The move can impact promo firms seeking FLA accreditation – and help protect factory la...

6 Hot Trends & Innovative Products From ISS Atlantic City

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Rener Gracie of Quikflip Apparel was the talk of the trade show.

Commentary: How Distributors Can Increase Profitability

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Making a few changes to your sales approach will lead to a better bottom line.

Compass Industries Partners With Be Bottle

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The New York City-based supplier is bringing the drinkware to the promotional products ...

7 Orders You Almost Missed (Because You Were Inside)

Just like a new spring bud, additional...

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5 Easy Steps to Build Your Customer's Perfect Journal

Journals and notebooks are super-popular...

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Crowd-Pleasing Hot Colors

With the wide range of products in this...

T-Shirts Raise $25K For Families Of Mosque Shooting Victims

A charity in New Zealand is using...

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Fluid Branding Opens Office in Malta

It’s the latest move in the UK-based distr...

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The Beginner’s Guide to Golf Apparel

An estimated 90% of Fortune 500 CEOs...

4 Social Media Tools To Help Improve Your Marketing

Counselor

Use these four tools to improve your online outreach and strategy. 1. BuzzSumo...

Video: A Look at High-End Joggers

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Activewear represents a quarter of all U.S. apparel sales, according to a recent...

Proforma Announces $12 Million Contract With Fortune 500 Tech Firm

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Top 40 distributor Proforma (asi/300094) says two of its affiliate-owners have teamed...

Beto O’Rourke Launches Branded Merchandise Line To Support Presidential Run

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Other Democratic hopefuls are also hyping their candidacies with logoed promotional pro...

5 Ways to Bring in Bigger and Better Orders

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Bags make up a huge chunk of distributor revenue - 8.4% to be exact, per Counselor's...

Single-Use Plastic Ban Being Considered For Ontario

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Ontario's New Democratic Party (NDP) has called for a prohibition of all single-use...