Strategy

Brand Recycles Billboards Into Unique Bags

Web Exclusive

How many times have you described a tote bag as a "walking billboard"? One company...

Instagram Takeover: The T-Shirt Guys

Wearables

What's a typical day in the shop for the nine employees of The T-Shirt Guys in...

Why Screen Printers Should Add DTG to Their Shops

Now may be the perfect time to nudge...

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Make The Sale With Any Client: 5 Event Essentials For Under $5

Your clients want promos for their...

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The Foolproof Custom Promo Checklist

Are you ready? We're about to take...

President Trump's Effect on the Promo Products Industry

Counselor

The 45th U.S. President has been an engine and an anchor for the promo market. Here's why.

ASI Hosts Panel Session With Geiger, Hit Executives

Web Exclusive

More than 100 employees listened to a discussion about the state of the promo marketplace.

Protective Apparel Guide: Who, What and How to Sell

Web Exclusive

The global protective clothing market is estimated to be worth over $7.33 billion,...

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

How to Upgrade Your Screen-Printing Art

Keep your designs clean and crisp and prin...

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Walmart To Offer Reusable Bags At Checkout

The move could have a positive knock-on ef...

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How to Increase Profits with 3-D Embroidery

3-D embroidery can be a great way to incre...

NAFTA Replacement Faces Uncertain Future

Recent reports indicate that a...

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How to Sew On Stretchy Material

Performance fabric requires special skills...

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The St Regis Group Partners with Kor

Kor is a drinkware brand known for sleek d...

8 Steps to Start a Successful Decorating Business

Web Exclusive

Every new business owner starts at the beginning, but there are definitely ways to...

The 2019 Top Apparel Trends Report

Web Exclusive

What's new and in style? Lauren Cocco, Vantage Apparel's Director of Merchandising,...

Five Merch Trends From the Masters

Web Exclusive

Golf’s first major tournament of the year includes frenzied buying of branded merchandi...

6 Ways to Sell No-Risk Apparel From Overseas

Web Exclusive

When importing promo apparel, it sometimes feels like choosing between quality and...

How to Get Smarter About Hiring

Counselor

Talent is a ticket to entry, but hiring simply based on skill is a mistake.

How to Win Over Younger Buyers

Counselor

Advice for finding more success in sales and beyond.