Strategy

Start Selling Promotional Printing (It's Easier Than You Think!)

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First things first: What is promotional printing? It's simple: printed marketing...

Facebook Could Restrict Live Streaming

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The move, if implemented, could potentially have implications for marketers.

Promo Industry Spotlight: Agriculture

The Midwest has over 127 million acres...

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Promo Industry Spotlight: Travel & Tourism

Kimble Bosworth, president and COO of...

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Promo Industry Spotlight: Education

Postsecondary enrollment in the United...

In The News - April 2019

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PromoTemps , a staffing and temp agency for the promotional products industry, has...

How to Sell Drinkware for Every Occasion

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Get a greater fill of drinkware orders by selling different styles for every...

People On The Move - April 2019

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4imprint (asi/197045) has appointed Tina Southall as independent non-executive...

U.S. Sees Gains In Consumer Sentiment, Manufacturing Output

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Construction spending was up too, but retail sales weakened.

Cap America Names David Hoke CFO

Hoke will be taking over for the retiring ...

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New York Approves Statewide Plastic Bag Ban

The ban passed as part of the state's 2020...

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65 Years of Counselor Magazine

Our view of the promo products market – ...

Promo Industry Spotlight: Professional Sports

Even as it's besieged by scrutiny over...

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5 Strategies For Maximizing Efficiency In Your Shop

Decorated apparel industry veteran Marshal...

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EU Single-Use Plastic Ban Presents Opportunity For Promo Industry

Keen to cut down on pollution and...

Wearables News Briefs - April 2019

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Delta Apparel Inc.  (asi/49172) announced the appointment of Glenda E. Hood to...

T-shirt Printer Cashes in on Kimmel-Gonzaga Feud

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For the last few weeks, late night host Jimmy Kimmel has been "feuding" with Gonzaga...

Promo's Patriarch: ASI Chairman Norman Cohn

Counselor

Promo's Patriarch Venerated yet humble, competitive yet kind, ASI...

65 Ways the Promo Products Industry Has Changed

Counselor

The promo world is a lot different today than it was when Counselor was first...

The Future of the Promotional Products Industry

Counselor

We asked 10 of the industry’s most prescient leaders – five suppliers & five distributo...

5 Ways to Sell Hand Sanitizer That Exceeds Expectations

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U.S. hand sanitizer sales are currently estimated at $195 million, per research by...