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Strategy

Five Merch Trends From the Masters
Five Merch Trends From the Masters
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Golf’s first major tournament of the year includes frenzied buying of branded merchandi...

6 Ways to Sell No-Risk Apparel From Overseas
6 Ways to Sell No-Risk Apparel From Overseas
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When importing promo apparel, it sometimes feels like choosing between quality and...

How to Get Smarter About Hiring

Talent is a ticket to entry, but hiring si...


How to Win Over Younger Buyers

Advice for finding more success in sales a...


How to Maintain a Personal Touch in the Digital Age

Interviews with the brightest minds in bus...

Economy Watch: US Adds 196,000 Jobs In March
Economy Watch: US Adds 196,000 Jobs In March
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The unemployment rate remained at 3.8%.

Game of Thrones Branded Merchandise Push Reaches Fever Pitch
Game of Thrones Branded Merchandise Push Reaches Fever Pitch
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Everything from edibles to sneakers features among the popular promotional products.

Boost Promotions Undergoes Rebrand
Boost Promotions Undergoes Rebrand
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Chris Faris, president & CEO of Boost Promotions (asi/142942) in Gloucester, MA, discus...

How to Sell Apparel for Women, By Women
How to Sell Apparel for Women, By Women
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For over 40 years, Stormtech founder Blake Annable has passionately focused on design...

How to Provide Promotional Printing Better Than the Rest

Marketing materials, such as business...


Nebraska Tourism Commission On Verge of Big Promo Products Roll Out

It’s part of a new edgier marketing campai...


Alphabroder Achieves FAM Partner Status

Alphabroder, one of the industry's...

Kornit Debuts DTG for Polyester

Kornit Digital debuted a...


Custom Ink Gains New Investors in Recapitalization

Current shareholders are cashing out, but ...


4 Profitable Industries for Outdoor Promos

The weather is getting warmer - strike...

Patagonia Shifts Corporate Sales Strategy
Patagonia Shifts Corporate Sales Strategy
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Popular apparel brand Patagonia, known for its outspoken activism and prominent...

5 Events Where Promotional Printing Is Essential
5 Events Where Promotional Printing Is Essential
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You're probably already selling promos for these top events, but you could be selling...

8 Promotional Printing Misconceptions You Shouldn't Believe
8 Promotional Printing Misconceptions You Shouldn't Believe
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If you're reading this, you probably have some hesitations about selling promotional...

Plan Ahead For Q4 And Beyond With Promotional Printing
Plan Ahead For Q4 And Beyond With Promotional Printing
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This upcoming seasonal marketing calendar will arm you with knowledge of the biggest...

How Your Supplier Can Help You Sell Promotional Printing
How Your Supplier Can Help You Sell Promotional Printing
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You've heard the buzz about promotional printing, but how do you start selling it? ...

6 Opportunities For Promotional Print Sales
6 Opportunities For Promotional Print Sales
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First thing's first: What is promotional printing? It's simple: Printed marketing...