Strategy

Video: Has Trump Been Good or Bad For the Promo Industry?

Web Exclusive

In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

Enter the Wearables Top Decorator Challenge

Wearables

Are you eager for the opportunity to show off your decorating skills and see how your...

How to Succeed with Sonic Logos

Sonic branding is becoming an...

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3 Creative Add-Ons To Increase Your Average Order Values

It's all in the details − true for both...

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"Liquid Gold" And The Psychology Of Color = More Profits

When people ask what you do, here's a...

How to Build Your Sales Confidence

Advantages

Here are actions you can take to help boost your success.

5 Features That Make Golf Apparel a Must-Sell

Web Exclusive

Golf apparel isn't just for golfing anymore. Polos and layering pieces are packed...

Q1 Distributor Sales Rise 3.4%

Promogram

Despite macroeconomic challenges like import tariffs, the promo industry still made gai...

Commentary: The Hidden Fees of Payment Processing in Promo

Web Exclusive

Your firm may be able to save thousands of dollars each year by learning the lingo and ...

Q&A: The Status of the USMCA

International trade and customs lawyer Dan...

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Brand Recycles Billboards Into Unique Bags

How many times have you described a tote...

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Instagram Takeover: The T-Shirt Guys

What's a typical day in the shop for the...

Why Screen Printers Should Add DTG to Their Shops

Now may be the perfect time to nudge...

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Make The Sale With Any Client: 5 Event Essentials For Under $5

Your clients want promos for their...

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The Foolproof Custom Promo Checklist

Are you ready? We're about to take...

President Trump's Effect on the Promo Products Industry

Counselor

The 45th U.S. President has been an engine and an anchor for the promo market. Here's why.

ASI Hosts Panel Session With Geiger, Hit Executives

Web Exclusive

More than 100 employees listened to a discussion about the state of the promo marketplace.

Protective Apparel Guide: Who, What and How to Sell

Web Exclusive

The global protective clothing market is estimated to be worth over $7.33 billion,...

How to Add Words to the Back of A Cap

Wearables

Add an extra touch of branding to a baseball cap by embroidering text down its vertical...

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

Walmart To Offer Reusable Bags At Checkout

Promogram

The move could have a positive knock-on effect for the promo industry.