Strategy

Masks Lead April ESP Searches

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Topped by a nearly 57,000% increase in mask searches, PPE continues to be the most popu...

Canada’s COVID-19 Economic Response Plan & The Promo Industry

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The relief available from the Canadian government can help shore up promo firms.

PPP Loan Process Frustrates Promo Firms

While some suppliers and distributors were...

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JournalBooks Donates Care Kits to Second Harvest Food Bank

The PCNA subsidiary created 1,500 gift bag...

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10 Tech Innovations We're Still Waiting For

These 10 innovations have been on our rada...

COVID-19 Drives Sales Drop at Vistaprint, National Pen

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The declines were part of a broader revenue retreat for the firms’ parent company – Top...

Help Businesses Bounce Back With Budget-Friendly Promos

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With the economic landscape changing every day, companies are looking for...

ICE Partners With 3M, Others to Stop PPE Fraud

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The public-private partnership aims to stem the flow of counterfeit PPE equipment to th...

BAMKO’s Parent Firm to Donate $5 Million Worth of Scrubs

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Superior Group of Companies (SGC), parent firm of Los Angeles-based Top 40...

The New Age of Advertising

As digital marketing surpassed traditional...

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How to Practice Perseverance

Jessica Hiner, vice president of key accou...

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In The News - May 2020

Anajet Inc. is officially merging with...

How to Add Digital Advertising Into Your Marketing Mix

Angela Chryplewicz, CEO of Lasting...

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More Than Ever, Promos Remain Part of Our Lives

The past two days in the Philadelphia...

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Reports: Trump to Offer Branded Masks

Face masks supporting President Donald Tru...

J.Crew Group Files for Bankruptcy

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It’s the first national retailer to file for Chapter 11 since the coronavirus pandemic ...

Uber, Airlines Requiring Face Masks

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Uber will require drivers and riders to wear face masks as the company's flagship...

PCNA Donates Children’s Gift Bags to Food Bank

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Top 40 supplier Polyconcept North America  (PCNA; asi/78897) has teamed up with the...

Signage Poses Ongoing Sales Opportunity

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It’s played an important role in maintaining communication during the pandemic. Now, as...

House Committee Threatens to Subpoena Bezos

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Issues center on potential perjury related to past testimony from Amazon and allegation...

Product Innovation: Vital Hook Allows for No-Touch Interaction

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Supplier Brand O’ Guitar designed the PPE product for people who are wary of touching p...