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Strategy
An Inside Look at S&S Activewear’s ‘Robot Revolution’
NewsASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveal...
Spectrum Designs Partners With T.J. Maxx for Neurodiverse Apparel Line
StrategyThe garment decorator with a mission to provide meaningful work to people with autism h...
These 10 Mega Trends Are Driving Success in the Printing Industry
Peter Schaefer, a partner at New Direction...
M&M’s Releases a Branded ‘Snack Jacket’ Aimed at Moviegoers
The very limited-edition merch drops on No...
Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees
It’s another in-the-spotlight printing mis...
Why Heat Transfer Vinyl Is Ideal for Distributors
StrategyHeat transfer vinyl is an affordable and effective method for promo companies looking t...
AI as an Efficiency & Empowerment Tool
StrategyThree industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for ...
Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros
StrategyThe “Espresso” singer teamed up with Cash App for three branded events in New York, Chi...
Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls
StrategyThe mess-up from Mattel is another sharp reminder for print and promo products pros tha...
This Year Has Been the Most Momentous Ever for M&A
Blockbuster buys involving Counselor Top 4...
A Comprehensive Guide To Buying Apparel Decoration Equipment
From knowing the right time to invest to a...
NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program
The chicly designed apparel and accessorie...
3 Tips for Creating a Preppy Vintage Look
Jeremy Picker of AMB3R (asi/590243) shares...
In The News - November 2024
Vantage Apparel (asi/93390), a...
What ‘I Voted’ Stickers Look Like Across the U.S. This Election
From turkeys to unicorns and pretty much e...
ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs
StrategyASI Media’s coverage of the return of print catalogs caught the eye of one of the bigge...
What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?
StrategyIt’s time to literally think outside the box (or can, or bottle).
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Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and get...
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Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new...
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Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season
StrategyIf you’ve ever wanted to dress up as a Chipotle fork or bucket of Auntie Anne’s pretzel...
Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration
StrategyThe paint brand selected nine colors to make a design lookbook. Print and promo pros ca...
Legal Battle Over New Independent Contractor Rule Intensifies
NewsEnacted this year, the regulations have drawn criticism and praise from promo professio...
Double the Impact: What Print & Promo Distributors Should Know About Each Market
StrategyThere’s huge sales opportunity in offering both print and promo solutions – but each in...