Strategy

Why Heat Transfer Vinyl Is Ideal for Distributors

Strategy

Heat transfer vinyl is an affordable and effective method for promo companies looking t...

AI as an Efficiency & Empowerment Tool

Strategy

Three industry AI experts recently joined ASI Media Executive Editor Theresa Hegel for ...

Sabrina Carpenter’s Coffee Shop Pop-Ups Have Experiential Marketing Takeaways for Promo Pros

The “Espresso” singer teamed up with Cash ...

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Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

The mess-up from Mattel is another sharp r...

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This Year Has Been the Most Momentous Ever for M&A

Blockbuster buys involving Counselor Top 4...

A Comprehensive Guide To Buying Apparel Decoration Equipment

Strategy

From knowing the right time to invest to asking vendors the right questions, there’s pl...

NASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program

Strategy

The chicly designed apparel and accessories are helping stoke public interest in forthc...

3 Tips for Creating a Preppy Vintage Look

Strategy

Jeremy Picker of AMB3R (asi/590243) shares a behind-the-scenes glimpse into creating mu...

In The News - November 2024

News

Vantage Apparel (asi/93390), a Counselor Top 40 supplier, has appointed Adam...

What ‘I Voted’ Stickers Look Like Across the U.S. This Election

From turkeys to unicorns and pretty much e...

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ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of prin...

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What Is ‘Chaos Packaging’ & How Can You Use It in Your Next Promo Campaign?

It’s time to literally think outside the b...

Beloved Brands Conjure Up Official Halloween Costumes To Celebrate Spooky Season

If you’ve ever wanted to dress up as a Chi...

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Sherwin-Williams’ ‘Color Capsule of the Year’ Seeks To Create Design Inspiration

The paint brand selected nine colors to ma...

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Legal Battle Over New Independent Contractor Rule Intensifies

Enacted this year, the regulations have dr...

Double the Impact: What Print & Promo Distributors Should Know About Each Market

Strategy

There’s huge sales opportunity in offering both print and promo solutions – but each in...

Decorating Roundup: Hotronix Adds 120-Volt Heat Press

Strategy

Plus, Arcus Printers and Ninja Transfers have both released new direct-to-film technology.

Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Strategy

Leading promo sales pros provide insights that will help bolster distributors’ top and ...

How To Make a Statement With Patches

Strategy

A versatile decoration technique, patches come in a variety of shapes and sizes and can...

The Step-By-Step Guide to Selling Custom Products

Strategy

The  sales process for custom products  is more similar than you think to the stock...

The Triumphant Return of Physical Catalogs

Strategy

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...