Strategy

White Castle Enters ‘Borderlands’ With Augmented Reality Packaging

Strategy

The quick-service chain has partnered with Lionsgate to promote the Borderlands film ad...

Rosters Made Easy: Introducing the Team Builder Tool

Strategy

Gone are the days of tedious manual data entry and time-consuming design processes....

Now Available: WishBook Holiday Gift Guide

Now's the time to secure end-of-year...

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Fully Promoted Unveils New Website, Brand Video

The revamped site includes a location sear...

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How To Provide Pre-Inflation Pricing To Your Event Clients

Don't let inflation being up get you...

How Nearshoring in Mexico Is Revolutionizing Quick Turn Headwear

Strategy

Ordering quality, custom headwear doesn't have to be complicated or costly, thanks to...

Decoration Roundup: Roland DGA Announces North American Availability of New UV-LED Printers

Strategy

Also, NameBadges International shares new products, and EasyCut Studio launches a new v...

The Supply & Demand Gap in Women’s Sports Merch Presents Opportunities

Strategy

A study found that an overwhelming majority of sports fans would buy WNBA or other wome...

In The News - July 2024

News

iPROMOTEu (asi/232119), a Counselor Top 40 distributor , recently held its first...

The 2024-2025 Multiline Rep Directory

Here’s the latest listing of the industry’...

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Atlas Embroidery & Screen Printing Delivers ‘Hot Market’ Decoration for Stanley Cup Winner Merch

The back-end decorator responsible for the...

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Your Path to Increased Profit: How I Reached Financial Independence Before I Turned 50

Five key strategies worked for me – and th...

The Official Unofficial Merch Vendors of Trump 2024

These vendors travel across the U.S. with ...

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Typo Gaffe on PA Highway Sign Hammers Home the Importance of ‘Proof-Before-Printing’

The sign temporarily guided drivers on I-9...

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Paris Olympics Mascot Reflects French History – and Interesting Design Choices

A Phryge? What’s a Phryge?

Affordable Favorites: Useful & Unique Products With Mass Appeal

Strategy

Maximize your client's ad spend and the value you bring them with practical products...

Water-Activated Ink Perfect for Showing Off While Cooling Off

Strategy

For workout junkies and beachgoers alike, T-shirts and towels printed with water-activa...

Kylian Mbappe’s Decorated Facemask Fail Is a Lesson for Distributors

Strategy

Whoever created the French soccer star’s protective facemask wasn’t aware of UEFA regul...

Sponsor Patches Add Personalized Touch to Summer Music Festival

Strategy

At the Barefoot Country Music Festival in Wildwood, NJ, attendees can customize their b...

Ralph Lauren Debuts 100% Recycled Cotton Polo for Paris Olympics

Sustainability

The designer, which worked with tech startup Natural Fiber Welding to create the sustai...

Philadelphia Celebrates Juneteenth With Parade & Festival

Strategy

Vendors at Malcolm X Park used promotional products strategically to enhance education ...