Strategy

Is the promo industry's unused PTO leading to burnout?

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Vacation plans are out the window and PTO is going unused during the pandemic. Are prom...

Authorities Bust ‘Worst of the Worst’ Mask Fraud

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News of the massive counterfeit N95 operation comes as N95 producer 3M, parent company ...

AIM Smarter, Parent Company Increase Half-Year Sales

AIM Smarter’s U.S. market performance was ...

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Plastic Bag Bans Pick Up Again

The prohibitions could help promo distribu...

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SwagCycle Marks First Year With ‘Green’ Milestones

The repurposing/recycling initiative gives...

A Comprehensive Guide to Neck Gaiters

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The gaiter is so much more than a face covering to protect against a virus. Increase yo...

It Could Be Time to Raise Your Prices

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It’s a good idea for decorated-apparel sellers to increase prices annually. Here’s how ...

Facilisgroup Distributors Increase Sales 8%

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The average annual rise in 2020 beat the promo industry average, which saw distributors...

Will ‘Double-Masking’ Impact Promo Sales?

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Some promotional products pros believe increasing calls for wearing two masks to protec...

Strategies for Virtual Event Items

They’re proving to be big business for thi...

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Pens, Mugs Lead January ESP Searches

There’s still strong demand for PPE, though.

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Tips for Standing Out to Job Seekers

Looking for the right candidate while many...

TikTok to Grow E-Commerce Opportunities

The social media app is planning to add li...

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ASI Digital Expo: A Look at Industry Trends, Tips

The two-day virtual event featured product...

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Brady Tops NFL Merch Sales Rankings

The seven-time Super Bowl winner is the cu...

ASI Digital Expo: Joe’s Picks of Top Products

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Product editor Joe Haley features his favorite finds from the virtual trade show.

Under Armour Ending Licensing Deal With NFL

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The reported move is part of ongoing cost-cutting measures by the sportswear brand.

Proforma Sets Record For New ‘Million Dollar’ Club Members

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Owner/affiliates of the Top 40 firm achieved the feat despite the challenges of the pan...

Promo Suppliers Intensify Sustainability Efforts

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From a nationwide solar setup to making products from earth-friendlier components, top ...

Minnesota Made: Why U.S.-Based Suppliers Matter for 2021

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In the wake of 2020, we're now seeing a massive shift from overseas suppliers to...

ASI Digital Expo: Lott Discusses Overcoming Pandemic Challenges

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SanMar President Jeremy Lott went one-on-one with ASI President & CEO Tim Andrews in th...