Strategy

State of the Industry: Combatting ‘Anti-Swag’ Sentiment

Strategy

‘Anti-swag’ sentiment has been on the rise, but distributors can combat it with strong ...

State of the Industry: Distributors Confront Escalating Wage Hikes

Strategy

Businesses are more easily finding workers – but are having to hike wages to keep thei...

State of the Industry: Distributors Increasingly Sourcing Direct

Distributors are increasingly sourcing dir...

---

Decorating Roundup: World Emblem Offers Embroidery Alternative

Plus, Roland DGA has partnered with Vastex...

---

These Common Business Needs Will Open the Door to Add-on Sales

Expand your product offerings  through...

ASI Chicago 2024: Attendees Leave Show Energized for Second Half

Strategy

From making connections to finding new products to celebrating the industry’s changemak...

All Aboard: Public Transit Merch Rides Into Newfound Popularity

Strategy

Transportation agencies across the United States are using swag to up brand awareness a...

ASI Chicago 2024: Staying Human in Today’s Digital World

Strategy

On the show’s final day, small-business expert and entrepreneur Ramon Ray gave a high-e...

ASI Chicago 2024: The Secrets To Making Your Business Irresistible

Strategy

Sales and persuasion expert Carolyn Strauss delivered winning ideas to compel clients t...

Don’t Risk It: Essential Product Features for Event Sales

It's true what they say: you get what...

---

ASI Chicago 2024: Level Up Your Self-Promo Game

During an Education Day session at the sho...

---

ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative

Bill Petrie explained how originality and ...

Apparel Lessons From Nike and Lululemon’s Olympic Collections

If these styles are good enough for the bi...

---

Facilisgroup Hosts Partner Summit in Toronto

The two-day event welcomed suppliers, dist...

---

How To Build Strong Relationships With Nonprofits

Understanding mission, demographics and bu...

Blobfest 2024: Merchandising a Monster

Strategy

See the branded merch that local venders sold out of at the 25th annual Blobfest, a Pho...

How Distributors and Suppliers Can Use Contract Decorators for Difficult Jobs

Strategy

Promo firms that decorate in-house often outsource decoration jobs that might be expens...

Decorating Roundup: Arcus Releases Grand Format Sublimation Printer

Strategy

Also, Epson won design awards for an array of products, and Pacific Emblem offers glow-...

Bookfluencers Spur Demand for Novel Branded Merch

Strategy

A huge network of online readers is eager for book-themed products – and publishers and...

How AI Is Changing SEO & Digital Marketing

Strategy

Google has rolled out AI-generated summaries in search, but AI content is unlikely to r...

What Does It Mean To Be ‘Made in the USA’?

News

As the FTC cracks down on bogus claims, this Q&A primer helps clarify what’s kosher and...